ABERDEEN, South Dakota—My Place Resorts of America introduced the launch of Market Drive, a business assist platform that represents the most recent in a sequence of expertise instruments rolled out in 2025.
“All through 2025, My Place has quickly expanded our expertise choices to empower franchisees,” stated Matt Campbell, chief working officer of My Place Resorts. “Market Drive represents a big addition to those efforts, delivering an all-in-one business resolution that seamlessly integrates with My Portal to assist our increasing community of franchisees maximize their properties’ potential.”
Market Drive consolidates a number of instruments to assist franchisees optimize their properties’ efficiency, together with expanded business assist, AI-powered pricing and forecasting, and market-specific intelligence. Options embrace superior income administration, real-time computerized fee changes, gross sales and distribution assist, in addition to entry to technical purposes.
“House owners and operators who be part of Market Drive acquire entry to smarter instruments, professional steering, and data-driven methods that assist them adapt rapidly, outperform opponents, and seize extra demand in each market,” stated Jeff Wermager, vice chairman of of gross sales and income administration at My Place Resorts. “We’re proud to deliver this complete resolution to our franchisees, empowering them with the continual assist and confirmed outcomes they should thrive in at the moment’s dynamic hospitality panorama.”
The platform incorporates My RevPulse, powered by IDeaS for AI-driven income administration, and Kalibri Labs’ Hummingbird Industrial for market-specific intelligence by channel, phase, and fee. These purposes now work collectively inside Market Drive.
“Right this moment’s hospitality trade is fast-paced and demanding, with market dynamics that may shift right away,” Campbell stated. “Our franchisees want subtle instruments to navigate this evolving panorama. With Market Drive becoming a member of our expertise arsenal, we’re offering one other highly effective useful resource that helps them keep forward of the competitors.”
