ABERDEEN, South Dakota—Following thorough discussions with stakeholders, My Place Motels of America has taken the subsequent step in its journey by introducing My Place 3.0. This transfer by the upper-midscale, extended-stay model options product enhancements alongside a brand new prototype.
The brand new exterior design blends the cost-effectiveness of a pitched roof with the aesthetics of a flat roof, providing the pliability to modify primarily based on preferences or native laws. The outside finishes are designed for adaptability, permitting interchange between manufactured panel merchandise and utilized programs like Dryvit. Moreover, varied masonry choices may be included or omitted, offering additional customization. “In the fee setting that we’re in at this time, flexibility promotes availability, and availability improves time to market,” mentioned Ryan Rivett, co-founder and CEO of My Place Motels.
Following discussions with stakeholders, similar to builders, homeowners, operators, and municipalities, and contemplating insights from market-based analytics, My Place has developed a four-story, 71-unit prototype. “We don’t launch new prototypes only for the sake of it,” Rivett mentioned. “From the very starting of designing this new prototype, our main focus has been on making certain it straight advantages franchisees. Each element was crafted with their success in thoughts, and we’ve made it clear there should be a tangible upside for them. This was a tenet all through the whole course of. We wouldn’t have moved ahead except we have been assured this new prototype would really serve their wants.” The prototype is on the market now, with the model anticipating a number of installations to start in 2025
The corporate will proceed providing its four-story, 87-unit prototype with a number of upgrades, together with a mushy half-booth within the visitor lounge; the addition of one other dryer in the home laundry; reconfigured visitor laundry with a stackable unit; and a upkeep and mechanical space, which additionally gives extra storage and housekeeping area on the higher flooring. My Place’s foundational three-story, 64-unit field can also be nonetheless obtainable.
My Place can also be debuting the My Place Enterprise Suite, an possibility for the person enterprise traveler or small household. “Throughout income administration, gross sales, advertising and marketing, and loyalty, there’s loads of pleasure about this new alternative,” Rivett mentioned. This room sort is roughly 470 sq. toes, that includes a king mattress and a ducted VTAC unit for local weather management all through the area.
“When it comes to pricing, this room sort units a brand new excessive for ADR and contributes positively to general yield administration,” Rivet mentioned. “Operators can use this room as an improve for Keep Rewarded members or as an upsell possibility for discerning visitors.”
