My Place Motels of America has continued to develop all through the primary half of 2025. In February, the corporate opened its largest lodge to this point, My Place Lodge-Las Vegas South/Henderson, Nevada. Following this milestone, the constructive momentum continued with the opening of My Place Lodge-Bentonville/Rogers, which marked the corporate’s debut in Arkansas. As My Place continues to broaden, its progress stems from prioritizing relationships with franchisees.
“I believe, essentially, My Place Motels is based on relationships,” stated Matt Campbell, chief working officer and chief authorized officer, My Place Motels. “That actually makes a distinction within the franchise relationships and the expansion that we’ve skilled not solely in 2025, however over the 11 years that we’ve been doing this. It’s the spine of who we’re, what we’re doing. It’s individuals first. As we navigate these relationships from an operational standpoint, it’s the listening, it’s the engagement, it’s advancing what we’re doing from a product or perhaps a course of standpoint by listening and fascinating and making use of that suggestions via these relationships. However foundationally, relationships are what drive My Place Motels.”
The success is in sustaining the steadiness. And so, each time we decide like how will we introduce a brand new room sort or a brand new prototype measurement, a lot thought goes into balancing the consideration and being delicate to the friends, in addition to the franchisee and operator.
Ryan Rivett, co-founder and CEO of My Place Motels
Ryan Rivett, co-founder and CEO of My Place Motels, additionally mentioned the significance of those relationships as he described the dynamics of serving the wants of each franchisees and friends. He famous that sustaining the steadiness was essential. “Each time we decide, like how will we introduce a brand new room sort or a brand new prototype measurement, a lot thought goes into balancing the consideration and being delicate to the friends, in addition to the franchisee and operator. So, it takes time. However [with] our success, a lot [of it] has been in having the ability to create that steadiness and implement that steadiness rapidly,” he defined.
Versatile Choices
Rivett famous that the simplicity of My Place’s design mannequin has been enhanced by visitor suggestions, in addition to focus teams over time. In doing so, Rivett stated, the corporate has realized that friends aren’t essentially in search of one thing particular with the room or the product, additional enabling My Place to emphasise a versatile mannequin. “There’s a broader array of various approaches to it from the franchisees’ perspective, and preserving it easy for them makes the marketing strategy extra implementable. So, you discover that steadiness and within the upkeep of [the] simplicity and integrity of the design.”
Private Connections
The method of constructing and sustaining relationships with franchisees begins with the primary assembly, as Campbell detailed. He described how the My Place crew needs franchisees to go to their headquarters in Aberdeen, South Dakota, to allow them to set up a private connection that establishes a channel of communication for suggestions. “In that discovery go to, I’m in a position to look them within the eye and say, ‘My function for you on this entire relationship is to be sure you discover worth in what we’re offering.
And I’m in a position to take what you’re seeing within the subject and apply it to what we’re doing in operations. And right here’s my cellphone quantity. Right here’s my e-mail. I need to hear about what’s happening,’” stated Campbell. “And really not often is there every week that goes by that I don’t have a franchisee calling and asking a query or sharing an thought. So, it’s me and others on the crew extending themselves, saying, ‘Hey, I need to hear your opinion. I need to be right here to assist you.’ And I believe that’s distinctive whenever you develop a franchise system like we have now over a handful of years.”
Likewise, Rivett said that consistency in these communications is a key a part of the method. He additionally famous that some franchisees aren’t used to having direct entry with a franchisor, and so they typically admire having that connection and the chance to work collectively.
“It turns into teamwork,” he defined. “It turns into a bunch of like-minded individuals working in collaboration versus two individuals on completely different sides of the desk from each other. So, we hold these communications tight, [and] we hold them constant, however we additionally preserve a place proper alongside them in order that we’re in a position to accomplice as a lot as we’re to guide and direct.” [For more insights into effective franchisor–franchisee relationships, see the article in our digital edition here.]
Future Enlargement
My Place Motels of America has plans to broaden its footprint by roughly 15 p.c in 2025, and the corporate goals to develop past that sooner or later. Rivett defined that the corporate has surpassed the mark of 100 franchises, and so they need to preserve that tempo of growth. Whereas exterior circumstances, together with adjustments stemming from the COVID-19 pandemic and the economic system, have made that difficult, My Place continues to persevere, even because the extended-stay area has continued to evolve. “The aggressive panorama within the extended-stay area has grown a lot during the last a number of years,” stated Rivett. “What comes together with that may be a little little bit of a blurring of the strains and of the important thing attributes of the section. And that is also true for My Place. … I believe we’re going to see loads of evolution within the extended-stay area within the subsequent few years, the place income fashions should change into extra dynamic, like what we have now. So, we’re excited to be a frontrunner.”
