Most well-liked Journey Group outlines internet zero targets


Studying Time: 2 minutes

Worldwide: Most well-liked Journey Group has launched its Local weather Motion Plan which outlines the aim of attaining internet zero emissions by no later than 2050.

The plan, created in partnership with Journey Basis, builds on the corporate’s signing of the Glasgow Declaration on Local weather Motion in Tourism. 

Most well-liked Journey Group goals to scale back its carbon emissions by 50 per cent by 2030, and to attain internet zero by 2050.

It focuses on 5 key areas: measure, decarbonise, regenerate, collaborate, and finance. The next steps have guided the plan’s implementation and supply:

1. Baseline emissions audit led by UK-based carbon consultancy collective. The evaluation quantified greenhouse fuel emissions throughout scope 1, 2 and three. Journey Basis additionally carried out a scenario evaluation together with suggestions from Most well-liked’s associates to establish alternatives for local weather motion throughout the firm’s operations and broader stakeholder community.

2. Aims had been set utilizing the baseline emissions stock, primarily based on three frameworks: Paris Settlement Alignment, 5 Pathways of the Glasgow Declaration, and Inner Operations and Sphere of Affect. 

3. Particular actions have been recognized for every goal. Every motion is tied to measurable outcomes. 

4. Actions have been prioritised primarily based on price, implementation timeframe, emissions discount potential, ease of use, and affiliate engagement. A scoring system decided which actions would ship the best affect. 

    “As somebody who has witnessed firsthand the transformative energy of journey, I’ve all the time believed in its potential to attach individuals and cultures. With this privilege comes the accountability to make sure that journey contributes positively to our planet,” mentioned Lindsey Ueberroth, CEO, Most well-liked Journey Group

    “Our Local weather Motion Plan demonstrates that we’re taking concrete steps towards constructing a extra sustainable future. It is a dedication we’re wholeheartedly invested in, and we invite our business companions and friends to affix us on this crucial journey,” she mentioned.

    Key priorities for 2025 embody enhancing emissions monitoring and reporting programs for enterprise journey and occasions, in addition to refining journey and occasion insurance policies to attain emissions discount throughout  operations. 

    Workers members will take part in coaching and workshops, guided by the inner Local weather Activity Power and Local weather Steering Committee.

     Nina Boys, VP of sustainability, Most well-liked Journey Group, added: “As evidenced by the publication of this plan, Most well-liked Journey Group is ready to combine local weather motion in any respect ranges of the organisation. The corporate is properly positioned to scale back emissions within the pursuit of formidable local weather targets whereas additionally leveraging our bigger sphere of affect to scale optimistic affect within the years forward.” 

    To learn Most well-liked Journey Group’s full Local weather Motion Plan, click on right here.

    In partnership with Past Inexperienced (a part of Most well-liked Journey Group) and Ruckus, BHN is internet hosting a sustainability thought-leadership webinar sequence. Join the subsequent episode – Sustainable procurement and provide chain administration (Jan twentieth) – right here. Earlier episodes will be watched right here.



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