NEW YORK—Most well-liked Inns & Resorts introduced a strategic partnership with DayBlink GPO (World Procurement Group) to assist its member motels in gaining management over their distribution ecosystem and decreasing reliance on higher-cost channels. Part one of many collaboration introduces chain-level agreements with Hotelbeds and WebBeds.
“Because the distribution panorama continues to evolve, it’s important to work with companions who can increase each reserving outcomes and profitability for our motels,” stated Cheryl Williams, chief income officer at Most well-liked Inns & Resorts. “Our partnership with DayBlink GPO brings higher industrial phrases, improved charge parity throughout completely different distribution companions, and higher management over stock distribution, offering our motels with the assist they should succeed. This collaboration is a major step ahead in guaranteeing that our motels can thrive in at present’s aggressive market.”
“Now greater than ever, it’s essential for our companion motels to regain management over their stock and profit from truthful phrases,” stated Michael Wong, chief govt officer of DayBlink GPO. “Sooner or later, we plan to proceed consolidating distribution amongst a choose group of like-minded companions. This method will assist us create a extra streamlined and environment friendly distribution community, in the end benefiting all events concerned.”
This partnership is a part of a broader industrial technique, together with distribution, international gross sales, advertising and PR, and visitor loyalty. Key advantages of this partnership embrace:
- Chain-level industrial phrases
- Charge parity-safe distribution
- Centralized stock management by way of SynXis
Following its unveiling on the 2025 World Convention, Most well-liked member motels are inspired to hitch this collective initiative to enhance distribution efficiency, cut back distribution prices, and strengthen long-term optimization methods.
