DALLAS, Texas—New knowledge from Motel 6 and Studio 6 reveals that almost eight in 10 U.S. vacationers who will drive to their summer season journey vacation spot mentioned that driving makes the expertise extra pleasing (77 %). The examine, which surveyed 2,000 U.S. vacationers with summer season leisure plans, additionally discovered that vacationers agree there’s a distinction between a “journey” and a “trip” (80 %).
“There’s nothing higher than cruising on the freeway with the home windows down, solar shining, and music enjoying, particularly while you’re surrounded by your family members—even these on 4 legs,” mentioned Julie Arrowsmith, president and CEO of G6 Hospitality, guardian firm of Motel 6 and Studio 6.
Strategies of transportation are assorted this summer season; most intend to drive to no less than one vacation spot (60 %), whereas others will fly (55 %) or experience the practice (8 %). On the highway, many admit to taking up traditional roles such because the “rest reminder” (23 %), “journey coordinator” (28 %), “actions and tour information” (22 %), and “backseat driver” (10 %). Though the holiday journey might be an journey, arriving on the lodge or vacation spot is the highest indicator to vacationers that they’re formally on trip (59 %).
Nearly 9 in 10 (87 %) of these with summer season leisure plans say that price and funds will influence their journey. This may increasingly even be why low cost packages whereas touring are extra vital now than in earlier years (79 %, a rise of 13 % since 2023).
With quite a lot of lodging choices to select from, most will keep at a lodge (61 %), adopted by rental properties (27 %) and staying at a member of the family’s dwelling (22 %). When staying in a lodge, most vacationers admit to not unpacking and preserving their objects of their baggage (57 %), although many nonetheless use the dresser (34 %) or closet (47 %).
Holidays look completely different for everybody, and over half (53 %) outlined “trip” as journey for rest. Others really feel {that a} “journey” is outlined as journey for a objective (32 %), corresponding to an occasion, or as merely getting out of their hometown (30 %). Vacationers need to chill out and unplug this summer season (59 %), so it’s no shock that almost half will attend a household or buddy reunion (48 %), and over one-third will discover a brand new metropolis (36 %). When contemplating the timing of their journey, solely 9 % consider vacation weekends are the best time to journey, whereas over two-fifths (43 %) take pleasure in a mixture of vacation and off-holiday weekends.
