Most popular Resorts & Resorts Releases U.S. Efficiency Report


NEW YORK, New York—Most popular Resorts & Resorts shared the outcomes of a three-year U.S. Efficiency Report, which evaluated the efficiency of 98 Most popular-affiliated lodges in North America for the interval from 2022 to 2024. The research was performed by HVS.

“The findings reinforce the strategic benefit of affiliating with Most popular Resorts & Resorts, as our efficiency will not be reliant on a single stream, however equally weighted throughout 5 key income drivers, which embody loyalty, advertising and marketing, in addition to group, leisure, and company gross sales,” mentioned Michelle Woodley, president for Most popular Resorts & Resorts. “By harnessing the energy of our world working scale and a powerful stability of efficiency, we proceed to supply our members with a diversified benefit that safeguards income streams, drives RevPAR penetration, and delivers distinctive outcomes that persistently outpace opponents, additional proving the long-term worth of the unbiased mannequin.”

For the evaluation, the lodges had been categorized into three distinct teams: main markets, secondary and tertiary markets, and resort markets. Using information offered by STR, which assembled Occupancy, Common Day by day Charge (ADR), and Income Per Accessible Room (RevPAR) information to research the efficiency of Most popular Resorts & Resorts member properties, the HVS research discovered Most popular properties outperformed their aggressive units throughout all three classes over the three-year interval studied (2022-2024) when analyzing occupancy and ADR.

Key Findings:
  • The report cited resort lodges because the strongest relative performers, with Most popular-affiliated lodges starting from 136 p.c to 139 p.c RevPAR Index versus their aggressive units. Each occupancy and ADR drove the overperformance—with transient share benefiting from superior ADR and occupancy, whereas group efficiency was pushed extra by ADR premiums.
  • Major market lodges affiliated with Most popular Resorts & Resorts reported a RevPAR Index starting from 111 p.c to 119 p.c, pushed persistently by ADR premiums. On this class, transient occupancy additionally carried out particularly properly whereas having the ability to preserve a excessive ADR supported by the frequently rising base of I Favor Lodge Rewards loyalty program members.
  • Most popular-affiliated lodges in secondary and tertiary markets indicated outsized RevPAR indexes, starting from 102 p.c to 107 p.c.
  • The research additionally confirmed that Most popular Resorts & Resorts’ price to lodges equated to lower than 1.7 p.c of gross rooms income, on common, as in comparison with the roughly 11 p.c of gross rooms income charged by different luxurious, higher upscale, and upscale manufacturers.



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