South Korea: Millennium Accommodations and Resorts (MHR) has entered right into a loyalty partnership with South Korea’s Lotte Accommodations & Resorts.
The settlement will enable MyMillennium members to entry preferential charges at Lotte Accommodations, whereas Lotte Lodge Rewards members will obtain the identical advantages at Millennium Accommodations globally.
The partnership follows MHR’s latest settlement with Germany’s Maritim Accommodations, and varieties a part of its plan to increase loyalty advantages throughout key journey markets.
Kwek Leng Beng, government chairman of MHR stated: “These cooperations mirror our entrepreneurial mindset, looking for alternatives past conventional boundaries to create new worth for our company and our enterprise. By collaborating with manufacturers like Maritim and Lotte, we’re constructing a community that helps our company after they journey.
“It is a forward-looking transfer that strengthens our loyalty programme and provides our members extra worth, decisions, and seamless recognition throughout a wider community. By becoming a member of forces, we’re constructing a stronger ecosystem that unlocks larger worth, enhances advantages and fosters extra significant engagement for travellers worldwide,” he added.
Saurabh Prakash, MHR‘s CCO and who led the partnership, stated: “Maritim and Lotte are powerhouse manufacturers of their areas, every commanding immense loyalty and a repute for excellence. Partnering with established manufacturers of their areas and mixing this with MHR’s attain creates a community that advantages travellers.”
Highlights:
• Millennium Accommodations has partnered with Lotte Accommodations for cross-loyalty advantages.
• MyMillennium members will obtain unique preferential charges at Lotte Accommodations.
• Lotte Lodge Rewards members will acquire related advantages at Millennium Accommodations worldwide.
