How did you provide you with Mezzencore?
Mezzencore emerged in response to the rising demand for Lebanese delicacies in Paris. Initially, a sub-brand beneath “Al Dar categorical” in 2013, we advanced into Mezzencore in 2016, and our first department was positioned within the 17th neighborhood. Up in opposition to the challenges of 2020, we witnessed a surge in meals supply wants and rapidly tailored, turning into the go-to alternative for genuine Lebanese flavors at dwelling. Moreover, to deal with excessive demand, we expanded with Encore burger and desserts on the finish of the identical yr. Furthermore, we proudly launched a second Mezzencore on the Grands Boulevards in 2021.
I imagine that our success derives from a dedication to high quality and the fusion of custom with fashionable comfort. Past being a restaurant, Mezzencore symbolizes resilience and dedication, with deep roots in a wealthy household legacy. Moreover, we search to redefine the eating expertise, delivering the heat of Lebanese hospitality on to our patrons’ doorsteps.
How have you ever created a model that resonates with Parisian prospects?
We have now created a model that resonates with Parisian prospects due to our deal with clear and delivery-friendly packaging. Furthermore, we provide wholesome and balanced delicacies. Our distinctive mezze recipes outline our id and set us aside out there. As an illustration, our modernized hen shawarma is made with hen breast, a secret mix of spices and is cooked within the oven. Moreover, we prioritize environment friendly, high quality service. We additionally attempt for consistency in manufacturing. Notably, all preparation happens in our central Bezon kitchen, guided by govt chef Muhanad Tleiss. It’s then distributed every day to our three eating places.
We provide a terrific worth proposition, with high-quality, contemporary uncooked supplies sourced every day. Moreover, our recipes cater to numerous tastes, emphasizing consistency in sandwiches. Furthermore, tribute sandwiches, just like the Ivory shawarma, showcase fraternity between communities. Additionally, our adaptation to dietary preferences, together with vegan choices, provides to our broad attraction.
How did your collaboration with a pastry chef affect the general eating expertise for Mezzencore’s clientele?
We collaborated with pastry chef Jana to redefine Lebanese desserts past clichés. Furthermore, our worldwide pastry vary, that includes the pistachio halva tart and the lemon and orange blossom tart, imparts a recent twist to conventional choices.
Moreover, our efforts are directed towards diversifying our pastry choice, thereby differentiating us from different Lebanese eating places in Paris. This technique goals to draw prospects particularly for our particular dessert choices.
Do you may have any growth plans for Mezzencore?
We’re actively engaged on establishing a franchise mannequin, initially focusing on the European market (the remainder of France and the UK). Furthermore, our growth plans additionally embody exploring alternatives within the UAE and KSA. Notably, our major goal stays unchanged — sharing the richness of Lebanese delicacies with numerous audiences worldwide.
