Bethesda, MD—Marriott Worldwide introduced the launch of MARRIOTT MEDIA, a media community formed for the traveler. Completely different from conventional media networks, MARRIOTT MEDIA connects manufacturers with prospects throughout digital and bodily touchpoints.
By utilizing first-party knowledge and 200+ targetable attributes throughout the practically 237-million-member Marriott Bonvoy program and from Marriott’s lodging portfolio, comprised of practically 9,500 properties globally, MARRIOTT MEDIA helps allow concentrating on by combining demographic data with visitor conduct, journey intent, and traveler passions. Focused viewers choice and measurement functionality throughout the advertising funnel will provide entrepreneurs marketing campaign efficiency with closed-loop attribution. Visitor knowledge is used responsibly and in accordance with all relevant rules. The platform is consent-based, with straightforward opt-out choices for visitors.
“At the moment’s vacationers count on personalization and welcome considerate discovery. MARRIOTT MEDIA is designed to complement, not interrupt, serving visitors content material, suggestions, and affords in ways in which really feel pure, related, and aligned with their journey expertise,” mentioned Peggy Roe, govt vp and chief buyer officer at Marriott Worldwide. “I’m excited to announce Chris Norton, Senior Vice President of Advertising, Knowledge Activation & Personalization, will lead this daring initiative and function the Basic Supervisor for MARRIOTT MEDIA.”
Norton added, “Our aim is to supply choose model companions the chance to create deeper engagement with prospects by means of the lens of journey and our manufacturers. By way of subtle measurement, together with model carry and consciousness research, attributable conversions, and superior modeling, we empower our model companions to align their campaigns with our vacationers, making certain significant engagement at each touchpoint.”
MARRIOTT MEDIA will curate model experiences throughout Marriott-owned digital platforms corresponding to Marriott.com and the Marriott Bonvoy app, placement throughout the room and keep expertise, third-party web sites, and social platforms. MARRIOTT MEDIA collaborated with choose manufacturers for an preliminary pilot, together with PepsiCo., Visa, United Airways, Uber, Starbucks, F1 THE MOVIE, Audible, American Categorical, and Resy.
The media community bridges advertiser content material and native Marriott content material, making it attainable for model messaging to interact visitors, from curated pre-arrival suggestions to bespoke in-room experiences and post-stay reengagement. This media mannequin permits entrepreneurs to maneuver with prospects all through their journey.
One among MARRIOTT MEDIA’s key placements is alongside Marriott Bonvoy’s authentic content material proven on Marriott Bonvoy TV. This longer kind placement provides manufacturers a possibility to interact with vacationers by means of in-room content material throughout their keep. MARRIOTT MEDIA affords entrepreneurs entry to vacationers who keep longer, spend extra, and are deeply engaged with the manufacturers they belief.
