Marriott Worldwide, Inc. introduced a 12 months of room signings and openings throughout the Caribbean and Latin America (CALA) area in 2024. The corporate had 67 agreements representing roughly 8,000 rooms in 2024. In 2024, Marriott added 30 properties to its CALA portfolio, rising its regional footprint to 528 open properties throughout 37 nations and territories at year-end.
“2024 was a exceptional 12 months for Marriott’s progress in CALA, pushed by sturdy proprietor curiosity, model expansions, and new market entries. With our in depth model portfolio and 228 million Marriott Bonvoy members globally, we’re well-positioned to maintain this momentum. The facility of our well-established manufacturers, aggressive affiliation prices, highly effective income era engines and award-winning loyalty program proceed to generate sturdy curiosity from our house owners, franchisees and builders throughout the area,” stated Brian King, president of Caribbean and Latin America, Marriott Worldwide.
Conversions accounted for 32 p.c of complete room signings in 2024 in CALA, with 36 properties, representing practically 2,600 rooms, within the conversion pipeline. Hoteliers and builders within the area continued to leverage the efficiencies and benefits of renovating and rebranding current properties, additional increasing the breadth of Marriott Bonvoy’s portfolio of greater than 30 international main manufacturers.
Final October, the corporate celebrated its five hundredth property in CALA with the opening of Almare, a Luxurious Assortment Resort, Isla Mujeres, Grownup All-Inclusive. As of year-end 2024, Marriott had 528 open properties within the area, representing 92,736 rooms. Marriott’s year-end pipeline in CALA stood at 183 properties representing 27,817 rooms, which is anticipated to additional improve the corporate’s presence throughout all segments, together with luxurious, inexpensive midscale, all-inclusive, and apartment-style lodging with Residences by Marriott Bonvoy.
“Our continued enlargement within the Caribbean and Latin America demonstrates the ability of our various portfolio of manufacturers and our dedication to offering unparalleled hospitality on this dynamic area,” stated Laurent de Kousemaeker, chief growth officer of Caribbean and Latin America, Marriott Worldwide. “As we proceed collaborating with builders and house owners to convey new resorts and resorts to those fascinating locations, we look ahead to welcoming new visitors and additional solidifying our place because the main lodge firm on this planet.”
Luxurious
Marriott additional grew its luxurious portfolio with a collection of offers, signing 11 luxurious offers and rising the luxurious pipeline to 38 properties, representing 5,889 rooms. Latest signings embrace The St. Regis Papagayo Resort, Costa Rica; The Ritz-Carlton, Playa Jackson Lodge & Residences, Dominican Republic; and Bvlgari Motels and Resorts Cave Cay Exuma Bahamas.
From the seashores of Aruba to the coasts of Costa Rica, Marriott has welcomed new properties in 2025, together with the debut of The St. Regis Aruba Resort on the shores of Aruba’s Palm Seaside; Paraiso de la Bonita, a Luxurious Assortment Resort, Grownup All-Inclusive in Riviera Maya; and Nekajui, a Ritz-Carlton Reserve in Costa Rica. The corporate anticipates welcoming a set of luxurious properties later this 12 months, offering experiences for vacationers. Upcoming anticipated openings embrace Salterra, a Luxurious Assortment Resort & Spa, Turks & Caicos in March; St. Regis Punta Cana in April; and W Punta Cana in Might, the primary all-inclusive W Lodge on this planet.
All-Inclusive
Since coming into the all-inclusive market in 2019, Marriott has expanded its portfolio, providing visitors a variety of upscale experiences with 36 all-inclusive properties now in CALA, positioned throughout 9 markets: Mexico (Riviera Nayarit & Cancún), Jamaica, Barbados, Antigua & Barbuda, St Lucia, Costa Rica, Dominican Republic, Grenada and Brazil. In July 2024, the corporate introduced the opening of Marriott Cancun, An All-Inclusive Resort, marking the primary all-inclusive property for the Marriott Motels model. This flagship model enlargement continues with the current opening of Miches Marriott, an All-Inclusive Resort, within the Dominican Republic.
The all-inclusive pipeline contains 19 properties (7,800 rooms) globally, 15 properties (5,800 rooms) of that are in CALA, and the section accounts for 21 p.c of the corporate’s CALA pipeline rooms. Moreover, the gathering of Elegant Motels in Barbados, together with Treasure Seaside, The Home, and Tamarind, is anticipated to affix the Autograph Assortment model in 2025. A number of different all-inclusive properties are additionally slated to open by means of 2029 within the area.
Metropolis Specific Growth
Following the acquisition of the Metropolis Specific model portfolio in 2023, Marriott has strengthened the Metropolis Specific by Marriott model and broader midscale presence. As of the tip of 2024, Metropolis Specific by Marriott boasted a world presence with 153 open properties (17,777 rooms) and 53 properties within the pipeline (5,673 rooms).
In 2024, the corporate signed 38 Metropolis Specific by Marriott offers globally, representing 3,900 rooms, and 12 of these offers (1,200 rooms) had been signed in CALA. Within the CALA area, Metropolis Specific by Marriott has 152 open properties (17,694 rooms) and 24 properties within the pipeline (2,660 rooms).
The model just lately introduced its anticipated entry into 4 new markets: Argentina, Bolivia, Nicaragua, and Peru, with eight new properties anticipated to open over the subsequent three years. In 2025, the corporate anticipates opening Metropolis Specific by Marriott properties in the USA and Canada, with plans to additionally develop the model’s portfolio into Brazil.
Costa Rica and the Dominican Republic Lead Markets
Costa Rica and the Dominican Republic stay key progress markets within the CALA area for Marriott. In 2024, the corporate signed 10 offers representing 1,086 rooms in Costa Rica, bringing the event pipeline within the nation to fifteen properties representing 1,776 rooms. As of year-end, Marriott has 22 open properties throughout 15 manufacturers in Costa Rica, with yet another anticipated in 2025, along with the current opening of Nekajui, a Ritz-Carlton Reserve and Residences, which was unveiled in February 2025. Within the Dominican Republic, the corporate has 20 open properties throughout 12 manufacturers and signed 5 offers representing 955 rooms in 2024, leading to a pipeline of 23 offers and three,966 rooms. In January 2025, the corporate opened 4 Factors by Sheraton Santo Domingo and expects to welcome Donoma, La Terrenas Seaside Lodge & Spa, Autograph Assortment, The St. Regis Punta Cana, and W Punta Cana later within the 12 months.
