Bethesda, Maryland—Marriott Bonvoy launched its latest world marketing campaign that celebrates how journey shapes folks. Starting with a brand new hero movie, “You Are The Best Memento,” the marketing campaign highlights the facility of journey.
Marriott Bonvoy approached this marketing campaign from a brand new perspective: probably the most highly effective factor about journey isn’t simply the place vacationers keep, however what stays with them endlessly. “You Are The Best Memento” explores the myriad methods journey can form everybody — from discovering a brand new ardour for nature to forging a deeper reference to a vacation spot, or maybe getting a tattoo impressed by the native artwork – it’s not in regards to the souvenirs vacationers purchase, however the folks it helps them develop into.
The marketing campaign, developed in partnership with Wieden+Kennedy New York, captures Marriott Bonvoy’s evolution by specializing in the moments that journey affords throughout three of the portfolio’s key experiences: outside lodging, eating, and boutique inns.
“Shoppers at this time view journey as core to life, and being a part of Marriott Bonvoy offers you entry to a world that can assist form who you might be endlessly,” mentioned Peggy Roe, chief buyer officer at Marriott Worldwide. “The experiences we provide will not be simply locations – they’re transformative journeys, capturing the essence of what it means to discover the world and, in flip, uncover your self. This marketing campaign is a celebration of how journey shapes us, deepens our connection to the world, and leaves an indelible mark on our id.”
Directed by Fleur Fortuné, the marketing campaign showcases Marriott Bonvoy’s portfolio. Fortuné’s visible storytelling brings the marketing campaign to life with a collection of scenes, and each is designed for a brand new era of vacationers.
The vignettes, resembling “Sleeping with Wildlife” and “Dim Sum Vacation spot,” share tales captured on location at Marriott Bonvoy resort manufacturers around the globe. These experiences spotlight the model’s world presence.
Launching on April 5, the marketing campaign will roll out throughout a wide range of cultural moments. Beginning with the NCAA DI Males’s Closing 4 and DI Ladies’s Championship video games alongside different main sports activities and leisure moments on linear TV, the marketing campaign may also air on streaming platforms like Netflix and Hulu, in addition to in main airports and on United Airways flights. Vacationers can interact with the marketing campaign via Marriott Bonvoy Moments, a curated assortment of unique experiences in culinary, sports activities, music, and leisure—together with the lately introduced collaboration with Beyoncé’s Cowboy Carter Tour.
