LOS ANGELES, California—AEG and Marriott Bonvoy introduced a multiyear renewal of their world partnership. The collaboration started in 2013, and it has continued to evolve; it now reaches tens of millions of followers throughout three continents. The renewed settlement builds on this success with enhanced worldwide attain, a heightened give attention to music, and a extra linked fan journey made attainable by new touchpoints throughout AXS—AEG’s world ticketing arm.
“Our relationship with AEG helps us meet our members the place their passions reside – on area levels, competition grounds, and within the stands on recreation days,” stated Peggy Roe, government vice chairman and chief buyer officer, Marriott Worldwide. “This renewal deepens our dedication to music whereas sustaining our presence throughout among the greatest moments in sports activities and reside leisure. Collectively, we’re making these unbelievable experiences much more accessible and rewarding for our members worldwide.”
Brokered by AEG World Partnerships, the settlement will see Marriott Bonvoy proceed because the unique resort and hotel-loyalty associate of flagship AEG venues, together with Crypto.com Area in Los Angeles, and Mercedes-Benz Area in Shanghai, whereas sustaining its standing because the official resort and hotel-loyalty associate of The O2 in London, and Uber Area in Berlin. The renewal additionally establishes Marriott Bonvoy because the unique resort and hotel-loyalty associate of 4 AEG Presents music festivals, together with Coachella Valley Music and Arts Competition, Stagecoach: California’s Nation Music Competition, All Factors East, and Rock en Seine. Marriott Bonvoy will proceed to supply members entry to those festivals.
“Reside leisure is a common language, and our partnership with Marriott Bonvoy permits us to fulfill followers wherever their journeys take them—whether or not that’s a championship recreation, a sold-out area live performance, or a competition midway all over the world,” stated Nick Baker, president and chief working officer, AEG World Partnerships. “Credit score to Erin Zinser and Georgina Iceton on our AEG World Partnerships crew, who led efforts with Tonia Constable, Head of World Sponsorships and Experiences at Marriott Worldwide, to strategically align our world portfolio of groups, venues, festivals, and ticketing with Marriott’s trusted hospitality. Collectively, we’re making it simpler for followers to show unforgettable occasions into extraordinary journey experiences.”
As an official resort and hotel-loyalty associate of AXS, Marriott Bonvoy will embrace all AXS ticketed occasions on its journey and experiences pages, connecting occasion shopping with journey planning in a single expertise for members. Equally, followers buying tickets via AXS will see related resort presents for close by properties inside the Marriott Bonvoy portfolio.
