What are you able to inform us in regards to the inspiration behind Maknoon?
I initially based Maknoon resulting from a deep eager for the genuine flavors of Lebanon, the place I grew up. After 27 years overseas, I nonetheless craved the real meals I might solely discover again house with my mother. It dawned on me that I used to be not alone; numerous expatriates from the Levant share this craving, usually asking family and friends to carry again tastes of their homeland. This impressed me to create an olive oil model that not solely satisfies however will also be proudly shared as a cherished reward.
How does Maknoon honor the deep roots of Levantine tradition?
Olive timber, enduring for millennia with minimal care, anchor farmers to their land. Buying from them and showcasing their merchandise on a luxurious platform honors their dedication and endurance. When esteemed shoppers comparable to Van Cleef & Arpels and Rolex select Maknoon’s olive oil from a small Lebanese farm as items, they pay tribute to the farmers’ onerous work and sacrifices.
How does Maknoon assist farmers who produce your artisan oils?
We deeply respect and honor farmers who endure nice challenges to supply restricted portions of olive oil annually. We pay them precisely what they ask and supply upfront fee. Furthermore, we repeatedly donate and share earnings with communities in want. For instance, we donated 50 p.c of our earnings to assist these affected by the Lebanon blast by way of Beit El Baraka. Equally, we supported earthquake reduction efforts in Syria alongside the White Helmets. At the moment, we collaborate with APN to guard nature. We plant an olive tree in Palestine for each bottle of Palestinian Olive Oil offered.
What steps does Maknoon take to make sure the moral and sustainable manufacturing of its merchandise?
Yearly, we obtain enquiries from farmers in search of to promote their olive oil by way of us. We rigorously consider samples, deciding on those who align with our model’s picture. We provide cold-pressed and additional virgin olive oil with low acidity confirmed by lab assessments. Most of the olive oils we provide come from award-winning farms. We prioritize balanced flavors to cater to our various buyer base spanning over 50 nationalities. Constructing on years of belief and suggestions from our neighborhood of cooks, we keep long-term partnerships with these farmers.
What developing for Maknoon?
Our imaginative and prescient is to increase globally, bringing our olive oil’s symbolism of peace, prosperity and well being to the broader diaspora. We purpose to collaborate with further farmers, supporting their harvests and communities whereas partnering with cooks to craft sommelier experiences for all.
