WASHINGTON, D.C.—Rising prices and uneven demand challenges are putting a major pressure on resort funding and operations, in keeping with a brand new survey performed by the American Lodge & Lodging Affiliation (AHLA). The survey, performed in late August, included enter from almost 400 resort property homeowners and operators nationwide.
Growth and renovation plans stay below strain, with 32 p.c of respondents delaying tasks, 24 p.c scaling again, and eight p.c canceling totally. Solely 8 p.c of property homeowners and operators reported transferring ahead with new investments. Practically half of the respondents (49 p.c) additionally reported being understaffed, underscoring ongoing workforce challenges that add to monetary uncertainty.
On the demand facet, respondents report that leisure journey continues to melt, with 30 p.c of motels seeing declines in accomplished leisure stays and 26 p.c reporting drops in upcoming bookings in comparison with the identical interval final 12 months. Enterprise, group, and authorities journey additionally confirmed softness, with 15–17 p.c of properties reporting decreases.
“Inns are desirous to put money into their properties and communities, however rising prices and unsure demand are forcing many to place tasks on maintain,” stated AHLA President and Chief Govt Officer Rosanna Maietta. “It’s been a troublesome 12 months for resort operators, particularly our small enterprise homeowners. As Congress will get again to work, we’ll be targeted on advancing insurance policies to spur journey and ease operational pressures, and supply our trade the understanding it must develop, create jobs, and strengthen native economies nationwide.”
