MCLEAN, Virginia—LXR Resorts & Resorts introduced the launch of the Pursuit of Journey program, a brand-wide initiative providing immersive on-property experiences and unique vacation spot excursions, every crafted to focus on the tradition and character of its location.
This initiative is timed as right now’s luxurious vacationers are more and more searching for significant experiences that transcend conventional facilities. Based on Hilton’s latest tendencies report, practically 70 p.c of worldwide vacationers take pleasure in being lively on their journeys, and over three-quarters prioritize lodging providing various, immersive experiences. Journey is not simply an exercise—it’s a mindset that defines how vacationers interact with the world, whether or not exploring pure landscapes, delving into native cultures, or discovering hidden gems.
“Journey and discovery are on the coronary heart of every little thing we do at LXR,” mentioned Feisal Jaffer, world head, LXR Resorts & Resorts. “Our Pursuit of Journey program celebrates the colourful personalities and cultural richness that make every vacation spot and property really extraordinary. By curating story-worthy moments and guiding visitors off the crushed path, we uncover the human aspect of hidden gems, providing a deeper connection to the individuals and locations that encompass them. We’re proud to rejoice the launch of this program by highlighting our philanthropic assist of the Nationwide Geographic Society and its world group of Explorers – scientists, educators, and storytellers working to light up and shield the surprise of our world. In honor of our shared dedication to advancing information and conservation around the globe, Nationwide Geographic Explorers Andrés Ruzo and Jenny Adler will be a part of choose program launch occasions as featured audio system, sharing learnings from their distinctive adventures, experiences, and affect work.”
Adventures in Americas
Seaside Village at The Del and Shore Home at The Del, LXR Resorts & Resorts, will supply curated excursions, offering visitors a possibility to attach with nature within the waters of San Diego’s Mission Bay by way of boat and in-water exploration.
Ka La’i Waikiki Seaside gives visitors non-public mountaineering expeditions by means of Oahu’s landscapes, farm-to-table culinary experiences, or crusing on luxurious yachts for a Hawaiian “sea-to-table” journey.
Within the Grand Canyon State, visitors at Arizona Biltmore, LXR Resorts & Resorts, can discover alternatives equivalent to flying above the Sonoran Desert in a non-public scorching air balloon or embarking on an off-road stargazing journey to the Peaks Wilderness space.
Adventures in APAC
In Japan, ROKU KYOTO, LXR Resorts & Resorts invitations vacationers to immerse themselves within the nation’s artistry and custom. Highlights embrace a bespoke washi paper-making workshop with a grasp craftsman, a hands-on Kintsugi expertise to revive pottery with gold-infused lacquer, and a Japanese tea ceremony in a centuries-old tea home located throughout the Shozan Resort’s gardens.
At Umana Bali, LXR Resorts & Resorts, visitors can expertise a sacred soul blessing ceremony at Pura Batu Dalem, a religious ritual that includes ascending a cliffside temple, purification with Holy Water, and conventional Balinese prayers. The resort additionally gives a Soar & Savor Helicopter Tour that showcases Bali’s volcanic peaks, rice terraces, and historical temples from above, adopted by a chef-prepared BBQ picnic upon touchdown, both poolside or in-villa.
Adventures in EMEA
At Mango Home Seychelles, LXR Resorts & Resorts, vacationers discover by means of a group of curated adventures: join with historical biodiversity in the course of the “Tortoise and the Beginnings” expertise at Cap Lazare, discover the flavors of Creole heritage in a Koko Curry Cooking Class, or be immersed in native tales by means of a Cocktail Masterclass whereas studying Kreol, the Creole language spoken in Seychelles. Extra experiences, from spice rituals within the botanical gardens to pottery with ocean views, spotlight the island’s artistry and tradition.
The model’s most up-to-date opening of SAX Paris, LXR Resorts & Resorts, invitations visitors to uncover the soul of the Rive Gauche (Left Financial institution) by means of a collection of refined experiences, equivalent to a picnic with a view of Les Invalides, a historic advanced identified for its gilded dome and the tomb of Napoleon, an unique behind-the-scenes tour of the Eiffel Tower, and a non-public pontoon cruise on the Seine for an unforgettable Parisian journey.
Since its launch in 2018, LXR Resorts & Resorts has cultivated a world portfolio of 16 distinctive properties, with extra on the horizon. The model’s growth is especially notable on the U.S. West Coast, with latest additions like Seaside Village and Shore Home at The Del, LXR Resorts & Resorts. This progress trajectory continues by means of 2025 and past, with property openings in Southern California, Morocco, Italy, Abu Dhabi, and extra to be introduced.
