Marriott Worldwide, Inc. introduced international enlargement from the Worldwide Luxurious Journey Market (ILTM) in Cannes. The Luxurious Group’s new model extensions, tented camps, distant lodges, and experiences are poised for development. Spanning manufacturers like The Ritz-Carlton, St. Regis Inns & Resorts, W Inns, The Luxurious Assortment, EDITION, JW Marriott, and Bvlgari Inns & Resorts, the portfolio features a new imaginative and prescient of experiential journey. Luxurious Group by Marriott Worldwide’s portfolio of greater than 529 properties now spans 73 international locations and territories with three new inns slated to open within the last weeks of 2024 across the globe. Over 260 luxurious inns and resorts throughout Marriott’s portfolio are within the international improvement pipeline, together with over 30 properties anticipated to open in 2025.
In 2025, luxurious journey will enterprise into a brand new period marked by shifts in traveler demographics, motivations, and spending patterns. Traditionally, the waves of journey have advanced—from the rise of digital nomadism to the resurgence of nature-based escapes throughout the pandemic. With an anticipated $80 trillion in wealth set to switch globally over the following twenty years, the rising prosperous—notably Millennials and Gen Z—are reshaping luxurious journey. In contrast to earlier generations, these vacationers prioritize experiences, social connections, and adventures over materials wealth. This shift is primed for luxurious journey, with at this time’s high-spending vacationers favoring purpose-driven journeys.
At this time’s luxurious vacationers search locations that supply rather more than a five-star expertise; they’re in search of wellness, group, and experiences that foster private development and connection. As the luxurious all-inclusive mannequin evolves, it caters to a want for journey that emphasizes stability and connection, transferring away from its previous mass-market notion. This shift displays a rising demand for experiential choices and journeys that foster private and cultural enrichment.
Non-public member golf equipment, all-inclusive resorts, and yachts have gotten conduits for fostering group and connection, providing areas the place people can bond over shared pursuits. In the meantime, the rising attraction of journey and out of doors journey has spurred curiosity in safari camps and lodges, the place friends can join with nature and embark on transformative journeys. The Luxurious Group intends to debut a number of manufacturers subsequent 12 months throughout the safari lodge sector, bringing experiences to this evolving frontier of journey in Africa.
Wanting forward, luxurious manufacturers are tapping into collaborations and partnerships to captivate a youthful viewers, with over half of luxurious spending choices now impressed by experiences. From co-branded merchandise to pop-up occasions with high-end manufacturers, the business is evolving to supply immersive journeys that mix journey with introspection.
“As international luxurious shoppers make investments extra deeply in journey, we’re witnessing a profound evolution in what they search—from discovery of the world to self-discovery,” says Tina Edmundson, president of Luxurious, Marriott Worldwide. “At this time’s luxurious vacationers, each established and rising, aren’t simply passing by means of locations; they’re embarking on private journeys that reveal new dimensions of each place and self. On the Luxurious Group by Marriott Worldwide, we’re embracing this shift by crafting experiences that act as conduits for emotional exploration, bridging nature, tradition, and self-discovery in methods which are as enriching as they’re unforgettable.”
EDITION Inns
In 2024, EDITION Inns debuted in Saudi Arabia with The Jeddah EDITIONl. In 2025, The Lake Como EDITION is slated to open. The model additionally anticipates opening its second location in Saudi Arabia with The Purple Sea EDITION.
JW Marriott
In 2024, JW Marriott debuted JW Marriott St. Maarten Seaside Resort & Spa and JW Marriott Lodge Nairobi. In China, the the branded opened JW Marriott Lodge Taiyuan. Within the 12 months forward, JW Marriott plans to debut JW Marriott Kaafu Atoll Island Resort, JW Marriott Crete Resort & Spa, and JW Marriott Lodge Tokyo.
The Luxurious Assortment
The Luxurious Assortment opned Ta’aktana, a Luxurious Assortment Resort & Spa, Labuan Bajo, and The Sira, a Luxurious Assortment Resort & Spa, Lombok, in 2024. Hôtel du Couvent, a Luxurious Assortment Lodge, Good, additionally turned a part of the gathering in 2024. Within the Americas, Bellagio, a Luxurious Assortment Resort & On line casino, Las Vegas turned a part of the gathering, and Almare, A Luxurious Assortment All-Inclusive Resort, Isla Mujeres debuted because the model’s second all-inclusive providing. Casa Brera, a Luxurious Assortment Lodge in Milan, will be part of the portfolio in January. Moreover, The Palace, a Luxurious Assortment Lodge in Madrid, will unveil its restoration in March.
The Ritz-Carlton
The Ritz-Carlton model debuted in Morocco with The Ritz-Carlton Rabat, Dar es Salam. In Hawaii, The Ritz-Carlton Oahu, Turtle Bay welcomed friends. Saudi Arabia noticed the opening of Nujuma, a Ritz-Carlton Reserve. At sea, The Ritz-Carlton Yacht Assortment launched Ilma, its second superyacht, with its third vessel, Luminara, slated to comply with in the summertime of 2025. This 12 months additionally opene The Ritz-Carlton, Bangkok. In 2025, The Ritz-Carlton, San Juan is anticipated to return to Puerto Rico following a renovation. Subsequent 12 months, The Ritz-Carlton model expects to welcome one new addition to the Ritz-Carlton Reserve portfolio, Nekajui, a Ritz-Carlton Reserve, in Costa Rica.
St. Regis Inns & Resorts
The St. Regis Longboat Key Resort opened in 2024, in addition to The St. Regis on the Bund, Shanghai. These openings had been complemented by The St. Regis Belgrade and The St. Regis Al Mouj, Muscat. Within the coming 12 months, the model plans the openings of The St. Regis Aruba Resort and The St. Regis Cap Cana Resort within the Dominican Republic.
W Inns
In 2024, W Inns reimagined the W Hollywood, debuted W Prague, and introduced W Las Vegas. In 2025, W Inns plans to open W New York – Union Sq., W Punta Cana, and W Florence.
