London Essence launches its Crafted Lemonade into retail and introduces four-can multipacks throughout its Crafted Soda vary
Premium mixer and grownup tender drinks model, London Essence, is increasing its vary with the introduction of its Crafted Lemonade SKU into retail alongside a new multipack format for its vary of Crafted Sodas.
Interesting to extra consumption events, London Essence’s Crafted Lemonade shall be obtainable to buy as a 150ml six can multipack for elevated mixing, and its fashionable Pink Grapefruit, Raspberry & Rose and Crisp Apple Crafted Sodas shall be obtainable in 250ml four-can multipacks – completely fitted to socialising events.
London Essence Crafted Lemonade and the brand new 250ml four-can multipacks will roll into main retailers together with Waitrose, Morrisons, Amazon, Tesco and Sainsbury’s.
Fashionable consuming tendencies are seeing extra at-home socialising at totally different instances of day which name for elevated mixing choices. In mild of this, London Essence is introducing its Crafted Lemonade to grocery cabinets in a 150ml six-can multipack.
The supply of the flavour in a brand new format signifies the model’s recognition of the necessity to look past tonic to develop premium mixing, and comes well-timed as customers more and more lean in the direction of experimenting with totally different mixtures corresponding to Vodka & Lemonade and Gin & Lemonade, with over half (53%) of gin drinkers aged between 18 and 34 choosing lemonade as their mixer of alternative. London Essence Crafted Lemonade offers an aroma evoked from a refreshing lemon and lime base. It’s then accentuated with hints of juicy kumquat distillate, with a candy lemon flavour elevated by inexperienced hops, lime and a touch of orange for a superbly blended aftertaste.
Along with the rise of at-home socialising, 1 in 2 UK customers are moderating their alcohol consumption and London Essence goals to recruit extra sober curious customers and people choosing alcohol-free drinks by frequently evolving its vary of subtle grownup tender drinks.
London Essence’s Pink Grapefruit and Raspberry & Rose, alongside its model new Crisp Apple flavour, will now be obtainable to buy in 250ml four-can multipacks, providing scrumptious subtle tender drink choices in a handy slim can format.
Melanie Ginsberg, UK Head of Advertising and marketing at London Essence, feedback: “As we proceed to innovate throughout our vary, we’re specializing in altering attitudes and patterns in fashionable socialising. This includes the necessity for stylish drinks choices that may be loved at a spread of events whether or not alcohol is concerned or not.
We’re happy to increase the provision of our vary of premium mixers and grownup tender drinks obtainable in retail forward of the summer time months, serving the calls for of much less formal events which nonetheless require an elevated drinks expertise.”
