Lighthouse Pronounces Acquisition of Stardekk — LODGING

BRUGES, Belgium—Stardekk introduced it has joined Lighthouse (previously OTA Perception), which represents an development in each corporations’ dedication to offering hospitality industrial groups with a platform to drive income development. Fortino Capital, a European B2B software program investor, has been the expansion fairness companion of Stardekk since 2020.

The Stardekk group and product capabilities, together with the Cubilis channel administration resolution, will live on and broaden. The mixed platform will merge Lighthouse’s information insights and synthetic intelligence with Stardekk’s distribution toolset, providing hoteliers dynamic channel optimization. The mixed providing will mix real-time decision-making in an evolving market, notably for impartial motels by offering distribution instruments and pricing insights for aggressive efficiency.

“We’re delighted to welcome Stardekk to our group,” stated Sean Fitzpatrick, CEO of Lighthouse. “Their revolutionary options and group complement our mission to reimagine industrial technique for the hospitality business. Collectively, we’ll ship unmatched worth to impartial hoteliers via the mixture of higher information, higher automation, and dynamic distribution.”

Vincent Goemaere, founder and CEO of Stardekk, stated, “Grateful for the collaboration with our former investor Fortino, we’re very proud to be becoming a member of forces with Lighthouse, which marks a big milestone in our journey. We’ve got at all times been devoted to empowering hoteliers with easy-to-use, highly effective instruments. This subsequent stage of development not solely aligns with our imaginative and prescient but in addition expands our joint capabilities, providing immense worth to impartial hoteliers who want to remain aggressive in fast-changing markets, by driving income and profitability. The potential we will unlock collectively is extremely thrilling.”

Whereas the Lighthouse platform serves journey and hospitality companies of all sizes, this merger targets impartial motels.

The lodge business has skilled a fragmented method to pricing, promotion, and distribution, sometimes leaving impartial hoteliers with disjointed information and programs. Stardekk and Lighthouse purpose to bridge these gaps, providing a channel administration resolution for impartial motels that mixes pricing optimization and distribution choices in a single platform.

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