DENVER, CO—Lighthouse introduced the launch of Join AI, an AI engine designed to allow a deeper connection between resorts and AI-powered search and journey planning platforms.
Join AI creates an information bridge between the hospitality business and the quickly increasing ecosystem of AI journey planning platforms. For resorts, Join AI permits resort chains and teams to be found, understood, and immediately booked by AI brokers. This ensures resorts are surfaced precisely and relevantly in AI-powered journey planning queries, with commission-free transactions.
For AI brokers and enormous language fashions (LLMs), Join AI gives an information layer, leveraging the Mannequin Context Protocol (MCP) that provides AI brokers and LLMs scaled entry to real-time charges, availability, and contextual resort info. This empowers AI platforms to ship extremely customized and actionable journey suggestions to their customers. Join AI is a platform-agnostic resolution that may work throughout a number of AI platforms equivalent to Claude, Gemini, ChatGPT, and Perplexity.
“We’re seeing vacationers more and more flip to AI instruments for journey planning, and our information exhibits this shift is accelerating quicker than anybody anticipated,” mentioned Juanjo Rodriguez, head of promoting and direct progress merchandise at Lighthouse. “In accordance with Phocuswright analysis, 50 p.c of vacationers plan to make use of generative AI for leisure journey inside the subsequent 12 months. Inns that join with AI platforms now might be positioned to seize extra worth, whereas people who wait danger lacking this transition fully. Join AI helps hoteliers get forward of this curve.”
The first advantages of Join AI embrace:
- Enhanced Discoverability: Join AI will increase the visibility of resorts, guaranteeing they’re surfaced by AI brokers utilized by vacationers for his or her planning wants.
- Complete Data Accessibility: Join AI ensures AI brokers have entry to all essential info via a normal Mannequin Context Protocol (MCP) server, together with present charges and availability, alongside contextual particulars equivalent to location, facilities, and opinions, enabling a extra intensive and correct understanding of the property.
- Direct Bookability: Join AI facilitates direct bookings from customers via their AI agent of alternative, streamlining the conversion course of and enabling resorts to seize extra direct income.
- Unmatched Scale: Lighthouse’s present infrastructure powers linked information options for 80,000+ resorts and displays charges and availability for greater than 300,000 properties with 1.7B each day value modifications globally.
- Superior Information Accuracy: Lighthouse presents most correct and up-to-date charges and availability, a crucial issue for dependable AI-driven journey planning.
- In depth Bookability and Integrations: Join AI consists of help for a whole bunch of reserving engines throughout the globe, positioning Lighthouse to assist resorts improve direct bookings via all AI channels whereas sustaining fee integrity.
“Join AI represents a brand new strategy to advertising and marketing and distribution technique,” mentioned Sergio Zertuche, chief gross sales and advertising and marketing officer at Palladium Resort Group, a pioneering firm within the adoption of this know-how. “We see this as an thrilling alternative to attach with vacationers in new methods. With the pace of AI adoption, we wish to guarantee our properties are discoverable and bookable when company search via these new channels.”
Join AI is now out there to pick resort companions as a part of an early entry program.
