Lighthouse buys Stardekk to develop distribution alternatives

Belgium: Hospitality tech information agency Lighthouse [formerly OTA Insight] has introduced that it has acquired Stardekk, a supplier of channel administration and distribution software program for vacation houses, BnBs and unbiased motels.

The transfer is the newest step in each corporations’ dedication to empower hospitality business groups with a single platform to drive income development. Fortino Capital, a European B2B software program investor, has been the expansion fairness companion of Stardekk since 2020.

Following the acquisition, the Stardekk workforce and product capabilities, together with the Cubilis channel administration resolution, will live on and broaden.

The mixed platform will merge Lighthouse’s information insights and synthetic intelligence [AI] with Stardekk’s distribution instrument set, providing hosts and hoteliers “unprecedented” dynamic channel optimisation. The mixed providing will streamline real-time decision-making in a quickly evolving market, notably benefitting unbiased motels by offering superior distribution instruments and pricing insights for superior aggressive efficiency.

It’s Lighthouse’s third main acquisition since a $80 million Sequence B funding spherical in November 2021, following the acquisition of Madrid-based trip rental market intelligence firm Clear in March 2022 and lodge income intelligence platform Kriya RevGEN a month later.

Lighthouse CEO Sean Fitzpatrick mentioned: “We’re delighted to welcome Stardekk to our workforce. Their progressive options and workforce complement our mission to reimagine business technique for the hospitality trade.

“Collectively, we are going to ship unmatched worth to unbiased hoteliers by the mix of higher information, higher automation, and dynamic distribution,” he added.

Vincent Goemaere, founder and CEO of Stardekk, mentioned: “Grateful for the collaboration with our former investor Fortino, we’re very proud to be becoming a member of forces with Lighthouse, which marks a major milestone in our journey. We’ve at all times been devoted to empowering hoteliers with simple to make use of, highly effective instruments.

“This subsequent stage of development not solely aligns with our imaginative and prescient but additionally expands our joint capabilities, providing immense worth to unbiased hoteliers who want to remain aggressive in quick altering markets, by driving income and profitability. The potential we will unlock collectively is extremely thrilling,” he added.

Whereas the Lighthouse platform serves journey and hospitality companies of all sizes, from independents to the biggest world chains, the merger particularly targets the under-served sector of unbiased motels.

Fitzpatrick mentioned: “Our supreme buyer profile for this resolution is unbiased hoteliers who’re underserved by present know-how suppliers.”

In accordance with Lighthouse, the lodge trade has lengthy been hampered by a fragmented method to pricing, promotion, and distribution, typically leaving unbiased hoteliers at an obstacle with disjointed information and methods. By becoming a member of forces, Stardekk and Lighthouse purpose to bridge these gaps, providing an clever channel administration resolution for unbiased motels that mixes dynamic pricing optimisation and distribution selections in a single platform, driving top-line income development and profitability.

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