Worldwide: Operator Langham Hospitality Group (LHG) has launched Sensible by Langham, an experiential loyalty platform.
The aim-built platform will ship members personalised rewards and experiences throughout 30 collaborating lodges underneath LHG’s manufacturers: The Langham Inns & Resorts, Cordis Inns & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Resort can also be collaborating.
Signing up for Sensible is free and all members obtain particular room charges and reductions at over 100 eating places. Members additionally earn standing and award factors for his or her stays and use of facilities.
Moreover, Sensible will supply personalised experiences primarily based on the preferences of particular person members. Examples embody:
• Personal cooking classes and dinners with superstar cooks
• Behind-the-scenes dance and musical efficiency experiences
• Nature walks with guided mindfulness classes
• Excursions hosted by native guides
• Crafting workshops lead by artisans
• Themed tea events
“Sensible by Langham empowers us to satisfy the rising demand for extra rewarding, personalised and fascinating hospitality encounters,” mentioned LHG chief government officer Bob van den Oord. “By making a system that permits us to supply visitors quick advantages, be taught extra about their preferences, compensate them for repeat enterprise and craft bespoke experiential choices for them, now we have considerably enhanced our means to construct nice recollections.”
Sensible has launched immediately, 29 February and can now function LHG’s sole loyalty program. It replaces the group’s current loyalty schemes – Langham Supper Membership and 1865 Privilege by Langham – each of which have ceased to function.
