ARLINGTON, Virginia—Knowland introduced a sophisticated knowledge enhancement, Sub-Market Filter, to its common Market Snapshot Report. The brand new filter was added to Knowland search and dashboard features, together with Market Snapshot and New-to-Market capabilities, enabling filtering right down to the sub-market degree inside bigger markets and pinpointing localized alternatives.
As markets normalize and accounts evolve within the assembly and occasions house, lodge gross sales groups want detailed knowledge analytics to assist them supply new enterprise. This enhancement gives metrics on high geographical neighborhoods in an accessible approach, delivering insights gross sales groups want for an account-based method to promoting.
- Market Snapshot Updates: Knowland’s Market Snapshot characteristic can now be custom-made to assist gross sales groups uncover tendencies in assembly and occasion efficiency inside a selected sub-market. It exhibits sub-market degree tendencies and analytics together with key metrics, market segments, high industries, and common assembly measurement, offering worthwhile insights for decision-making.
- New-to-Market Capabilities: The sub-market enhancement to Knowland’s New-to-Market characteristic gives insights on accounts assembly in particular sub-markets, figuring out new alternatives right down to the native degree. Gross sales leaders can select to obtain weekly, month-to-month, or quarterly updates through electronic mail, protecting them within the loop and offering perception to conduct account-based promoting earlier than rivals do.
Jeff Bzdawka, CEO, Knowland, mentioned, “To remain agile on this aggressive trade, lodge sellers should be savvy about group exercise. With this localized market view, they see alternatives of their quick space slightly than sifting by broad datasets. We proceed to innovate our platform with new options and functionalities to assist gross sales groups excel in account-based promoting and automate the gross sales course of for higher outcomes.”
