ARLINGTON, Virginia—Knowland launched Knowland Choose, a brand new product for inns with restricted assembly house. Knowland Choose subscribers will obtain an inventory of goal accounts for upcoming want intervals on to the vendor’s inbox. It offers a low-cost choice to assist optimize assets, save time, and enhance efficiency whereas guaranteeing a move of certified native prospects.
Figuring out lively accounts in a specific market will be nerve-racking and time-consuming for gross sales groups, particularly for smaller inns with smaller workers. It may be troublesome to decipher which accounts greatest match a property, and gross sales workers can develop into overwhelmed as they conduct each gross sales and operations duties. Knowland Choose simplifies prospecting for certified accounts utilizing automated emails and alerts.
Pushed by buyer requests for stronger group gross sales instruments in select-service inns, Knowland developed and piloted an answer with lodge teams to have efficient supply of actionable prospects. The overall market launch is scheduled for later this summer time.
- Knowland Choose allows gross sales personnel to prospect at scale with effectivity and efficiency. Alerts present account intelligence to foster prospecting automation by permitting operators to seize extra enterprise in a aggressive market.
- An account abstract particulars reserving behaviors, together with how that account might have booked in a market or with a model or how lively it’s in particular months, that includes an indicator for multi-day occasions. Every recognized account features a hyperlink to extra particulars inside Knowland Choose, together with Account Abstract, Market Abstract, Prime 3 Markets, Prime Manufacturers Booked, and Energetic Occasion Months.
- Operators obtain an emailed report of as much as 250 accounts that had smaller occasion bookings, reflecting information the quarter forward from the 12 months earlier than. Account intelligence and prospecting automation give sellers all the pieces they should benefit from reserving window lead time.
- A weekly New Account Alert helps leaders preserve up to date on new and rising enterprise of their market and identifies accounts that haven’t visited their sub-market in 5 or extra years. The emailed report is delivered weekly and highlights new exercise in a chosen submarket.
Jeff Bzdawka, CEO, Knowland, stated, “Knowland Choose empowers restricted service inns, hardest hit by the current journey slowdown, with automated prospecting. It streamlines prospecting for the phase’s various lodge groups by straight delivering certified accounts and contacts to the vendor’s inbox, boosting productiveness and group enterprise progress. Importantly, Knowland Choose expands our suite of platform choices to offer useful gross sales intelligence options for all lodge sizes and chain scales in a portfolio. And with its accessible value level, it lowers the barrier to entry for automated prospecting at scale and helps inns unlock a transparent return on funding.”
