Journey launches Spa Direct digital advertising and marketing programme

UK: Hospitality e-commerce know-how company Journey has launched Spa Direct, a digital advertising and marketing programme aimed toward producing direct income for resort spas.

Spa Direct combines key phrase analysis, digital promoting for Google, Meta and Instagram, and show and retargeting campaigns, with strategic planning and optimisation periods fulfilled by the Journey group alongside a bespoke digital dashboard.

The Spa Direct programme is open for pre-registration and is delivered on a first-come first-serve foundation – restricted to the primary 20 spas. Companions pay a flat month-to-month administration price, requiring a minimal month-to-month media spend. Journey additionally supplies a a reimbursement assure.

Laura Meeson, director of Spa Direct, mentioned: “[The programme] builds on our digital advertising and marketing experience, in addition to our confirmed observe file of serving to resorts scale back their reliance on OTAs through direct bookings. Excessive commissions have dominated the marketplace for too lengthy. Spas and their prospects deserve higher, and the Spa Direct programme delivers each high quality and amount of digital visitors, enhancing the monetary efficiency of spas and creating the chance for a deeper buyer relationship.” 

Simon Bullingham, CEO of Journey, mentioned: “Combining our direct reserving know-how with our digital advertising and marketing experience, Spa Direct builds on the good returns our resort companions have already seen of their spa and wellness choices: from £21:£1 for Fairlawns Lodge & Spa to £37:£1 for Sopwell Home, we all know learn how to get outcomes and claw again market from expensive OTAs.” 

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