NEW YORK, NY—Journey, a brand new loyalty platform designed particularly for impartial hospitality operators, formally launched. The platform is tailor-made for boutique lodges, luxurious resorts, and short-term leases.
The platform makes use of AI to assist properties personalize visitor experiences, enhance operational effectivity, and encourage direct bookings, decreasing reliance on third-party channels and commissions. Journey addresses the dearth of entry to loyalty infrastructure impartial operators have confronted, as over 1,300 properties are already on the platform, together with Nihi Sumba in Indonesia, Onera in Texas, and Dunton in Colorado.
“For impartial operators, loyalty has traditionally meant handing over company and income to third-party platforms,” stated John Sutton, founder and chief government officer of Journey. “Journey is for Independents struggling to compete with main chains on tech and knowledge, and for company rising bored with generic loyalty applications.”
Journey combines operational intelligence with guest-facing flexibility:
- For operators: Journey affords AI-powered visitor insights, dynamic pricing, and an automatic loyalty engine, giving independents the power to personalize at scale and improve income.
- For company: Journey delivers rewards at standout properties, with a versatile, tiered program that prioritizes conduct and discovery over spend. Members can pool or switch factors throughout the community and use “pending factors” from a present keep for on-site perks.
Journey’s proprietary Hospitality Expertise Platform (HXP) integrates with a property’s present system to allow real-time personalization and data-driven decision-making. As extra properties be part of, the system repeatedly improves, leveraging shared knowledge to reinforce suggestions and improve the worth of its network-wide loyalty foreign money.
