Moderated by Lisa Jerejian, communications supervisor at Hospitality Providers, and Ayman Zayour, beverage director and managing companion of Mii-Yao and Maracai Beirut, the panel featured Anahit Markosyan, head of promoting at Yoocha Matcha; Tolgahan Saribugday, bars and beverage supervisor at Kempinski Inns; Georges Gerges, managing director at IIS Hospitality; and Miriam Guida, mixologist at 1920.
Oman’s beverage scene embraces taste traits
Oman’s beverage scene is now deeply influenced by international and native taste preferences. Markosyan defined how matcha has gained recognition within the GCC, particularly in Oman. She emphasised its visible enchantment and well being advantages, which resonate with fashionable customers.
Ardour fruit has additionally gained recognition in Oman. “Omani visitors love tropical flavors,” mentioned Gerges and Saribugday. Subsequently, ardour mojitos and related mocktails at the moment are favorites throughout menus.
Non-alcoholic improvements
Low- and no-alcohol drinks at the moment are in demand throughout the globe. Shoppers need to keep wholesome whereas having fun with flavorful drinks. Nevertheless, creating such drinks requires talent and creativity. Guida mentioned that the shift displays a broader motion towards mindfulness inside Oman’s beverage scene. Youthful generations, she added, drive this evolution. They prioritize well being and style with no need alcohol. Consequently, Oman’s beverage scene is adapting rapidly.
Cultural sensitivity
In line with Gerges, success in Oman’s beverage scene requires cultural understanding. “You could align your model with native preferences,” he mentioned. Customizing flavors and utilizing Arabic-language advertising and marketing are important steps. With out these, he warned, manufacturers could fail to attach with Omani customers.
Development Via Competitions
Competitions additionally gas Oman’s beverage scene. Guida shared her expertise in worldwide contests. “Whether or not you win or lose, you develop,” she mentioned.
These occasions promote creativity and collaboration. Importantly, additionally they foster innovation throughout Oman’s beverage scene.
A wholesome future
All panelists agreed that Oman’s beverage scene is changing into extra inclusive and wellness-oriented. Certainly, as Oman works towards Imaginative and prescient 2040, its beverage scene is remodeling.
Gerges predicted elevated innovation from native entrepreneurs. “Oman is a sleeping large,” he mentioned, stuffed with potential.
Markosyan pointed to an increase in “emotional drinks,” comparable to mushroom lattes. These drinks mix operate and taste. Saribugday noticed rising curiosity in wholesome choices and extra licensed venues. Guida confirmed that alcohol-free traits will doubtless stay sturdy, particularly when paired with refined strategies.
