WASHINGTON—Inexperienced Key World introduced its first-ever slate of board members and the appointment of Heather McCrory, a hospitality skilled with 40 years of expertise within the business, as chair.
McCrory not too long ago served as CEO of Accor’s North American and Central American operations and presently advises the hospitality business as principal of Heather J. McCrory & Associates.
She joins different hospitality professionals who will information Inexperienced Key World, which is collectively operated by the American Resort & Lodging Affiliation (AHLA) and the Resort Affiliation of Canada (HAC).
Along with McCrory, the opposite Inexperienced Key World board members are:
- Marianne Balfe, vice chairman of sustainability, Highgate
- Claude Paul Boivin, interim president and CEO, Resort Affiliation of Canada
- Kevin Carey, interim president and CEO, AHLA
- Susie Grynol, market vice chairman, Japanese Canada, Marriott Lodges
- Brian Leon, CEO, Alternative Lodges Canada
- Emilio Tenuta, senior vice chairman and chief sustainability officer, Ecolab
AHLA and HAC started collectively working Inexperienced Key World in April. Since then, some U.S. hospitality corporations have signed up for the service, which offers third-party certification for motels’ environmental sustainability insurance policies and processes. As of Might, Inexperienced Key World is on monitor to ship year-over-year membership development.
New program members for 2024 embrace Marriott Worldwide, Alternative Lodges, and 4 Seasons, which be a part of present resort firm members, comparable to Accor, Finest Western, Crescent Lodges & Resorts, Highgate, Hyatt, IHG Lodges & Resorts, and extra.
“I’m delighted to chair Inexperienced Key World’s first-ever board and serve with a few of hospitality’s most achieved sustainability leaders,” mentioned McCrory. “Collectively, we are going to proceed increasing the world’s solely sustainability certification designed particularly for motels all through North America.”
“Inexperienced Key World presents a trusted certification that assures friends and companions of their dedication to sustainability. With Heather’s a number of a long time of business experience and the collective expertise of the board, we will additional evolve this system and help the business. We’re excited and welcome Heather and the whole board of administrators to the Inexperienced Key World household,” mentioned Anick Levesque, managing director, Inexperienced Key World.
“We’re thrilled to welcome Heather and this esteemed group of leaders to the Inexperienced Key World board of administrators,” mentioned Carey. “Their expertise and counsel will likely be important as we deliver Inexperienced Key World’s essential third-party sustainability validation to motels in the USA and Canada.”
“We’re delighted to see the formation of Inexperienced Key World’s inaugural Board of Administrators, an important milestone in our journey in direction of a extra sustainable hospitality business. This Board will proceed to drive Inexperienced Key World’s mission to empower motels with trusted certification, obtain their sustainable growth targets, and meet the rising demand for accountable journey choices,” mentioned Boivin.
