A profitable development path
My profession in hospitality dates again to 2005, once I based Fluctuate Meals SARL, which was the first enterprise below the Sadaka Group umbrella and specialised in bakery mixes and pastry merchandise. I’m happy with the way in which that the group expanded through the years, with the addition of profitable new ventures.
A private spotlight was Black Star SARL, which I arrange in 2010 for the importation and gross sales of oils, fat, margarine and semi-processed merchandise. Golden Flour LLC, established one yr later and specializing within the importation and gross sales of flour and flour mixes, has been one other spotlight.
I’ve all the time been a firm believer in knowledge-sharing and ensured that this ethos ran by Sadaka Group. It was from these roots that the VF Coaching Faculty was established in 2012, with the purpose of sharing experience with native and worldwide companions.
Present goals and aims
I’ve been CEO of Dose SAL because it was arrange in 2019 and, in my position, oversee strategic planning, product growth and our advertising and marketing efforts. My imaginative and prescient for Dose SAL is to make sure it retains its place as a frontrunner within the Lebanese bakery and pastry merchandise market, whereas concurrently constructing on our worldwide partnerships throughout the GCC and MENA area. We’ve got specific plans to increase in Saudi Arabia and the UAE.
On the patron aspect, we purpose to proceed offering our clients with merchandise which might be superior in high quality to many others in the marketplace. These embody all kinds of bakery and pastry merchandise, reminiscent of: donut combine; cookie combine; muffin combine; fillings; toppings; and butter. Our merchandise are imported from the US, France and Germany, after which they’re saved in our top-class warehouses after which distributed to our shoppers. We’re additionally dedicated to educating customers concerning the components in our merchandise and their origins, which we see as key to persevering with on our development path.
Evolving with the trade
The bakery merchandise market has developed through the years, in parallel with broader trade development, to soak up patisseries and catering operations. We’ve got subsequently expanded our enterprise and choices to reflect the trade’s growth. Right this moment, we not solely promote uncooked supplies but additionally gear for the trade, whereas elevating consciousness on merchandise and components by academic promotions and campaigns. Our success story is a part of a broader, nationwide one. I actually consider that the Lebanese bakery mannequin is a perfect one for bakeries worldwide.
Meals and the longer term
Meals innovation is a present buzz phrase and it’s simple to see why. The event and commoditization of recent meals merchandise, processes and providers will not be solely going down proper now, however are advancing at
tempo. Meals and beverage corporations are on the lookout for methods to make wholesome, nutritious choices that aren’t solely engaging, accessible, thrilling and distinctive, but additionally, importantly, sustainable. With over 100 years of expertise on this field, our suppliers work exhausting to maintain updated and comply with these improvements. They’re then capable of help our shoppers with technical help and supply demonstrations of recent merchandise as they attain the market.
My philosophy
In relation to finding a phrase that completely sums up years of trade management mixed with the required entrepreneurial spirit, I don’t assume you are able to do higher than: “Innovation pushed, partnership centered, high quality ensured.”
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