UK: The Unbiased Resort Present (IHS), in partnership with James Hallam, returns to Olympia London 15-16 October to attach unbiased hoteliers, inside designers and hospitality operators.
This yr’s occasion will function greater than 30 periods throughout the 2 days of the present. The Resort Enterprise Stage, in partnership with eviivo and designed by Spacebrand, will take a detailed have a look at an important tendencies and matters impacting day-to-day operations for unbiased hoteliers.
On this stage, BHN editor Eloise Hanson can be joined by Chris Bancroft, lodge operations supervisor at The Newt; Kalindi Juneja, CEO of Pleasure of Britain; and Veryan Palmer, govt director of Headland Resort Cornwall, to debate the successes and challenges of lodge partnerships.
Hanson mentioned: “The bigger lodge chains are making concerted efforts to develop way of life portfolios, buying manufacturers which constructed their very success on embracing unbiased identities. Consolidation might elevate questions round the way forward for unbiased lodges, however it additionally might immediate the launch of thrilling new ideas, providers or facilities – all of which depend on robust partnerships.
“Some standalone unbiased lodges will discover success in collaborating with illustration and affiliation corporations, enhancing visibility at a global scale to stay aggressive. Some might look to strengthen relationships with related PR corporations or know-how suppliers, to ship the precise advertising and marketing messages to the precise audiences. And let’s not neglect native engagement, the place the ability of partnerships can enhance popularity via constructing direct relationships with companies and friends.
“The flexibleness in choices can empower unbiased hoteliers to be experimental with their determination making, and agile sufficient to adapt when and the place vital. The important thing lies to find the precise steadiness between collaboration and self-reliance; a theme we are going to discover at IHS London,” she added.
Juneja mentioned: “Partnerships – whether or not in know-how, advertising and marketing, or visitor providers – might be a good way to strengthen a lodge’s ambitions. Strategic partnerships can assist by increasing attain, bettering operational effectivity, and elevating model recognition. Collaborations can present entry to new markets, superior applied sciences, and shared sources which may be in any other case inaccessible.”
Elsewhere on the two-day occasion, the Innovation Stage, in partnership with Guestline and Mews, designed by Design Command, will discover the themes, initiatives, applied sciences and trailblazers that can outline the unbiased lodge sector within the years to come back.
Plus, the Social Enterprise House, in partnership with HotelPartner Income Administration, will host a variety of networking occasions and workshops for hoteliers to attach with trade friends and work via shared challenges.
To find extra in regards to the 2024 seminar programme, and to register for a complimentary commerce ticket, click on right here.