LONDON—IHG Accommodations & Resorts celebrated the Vignette Assortment because it reached 50+ open and pipeline properties. Simply three years after the model’s introduction to IHG’s luxurious and life-style portfolio, the gathering model has surpassed the midway level in its preliminary purpose to achieve 100 open and pipeline lodges in 10 years.
Launched in 2021, Vignette Assortment is IHG’s first assortment model and represents a curation of distinct lodges. Vignette Assortment combines every property’s particular person identification with the model’s perception of “A Means For Good.” The model affords a manner for house owners of particular person lodges to profit from IHG’s enterprise providing and world scale.
Jane Mackie, senior vp, world luxurious and life-style and premium, IHG Accommodations & Resorts, mentioned, “The expansion of Vignette Assortment has been exceptional—it’s a testomony to the power of the provide the model gives that we’re half technique to our purpose of 100 open and pipeline lodges in simply three years. As our Luxurious & Way of life provide grows, Vignette Assortment significantly helps the house owners of unbiased lodges, retaining the individuality of their properties while accelerating enterprise by means of IHG’s world scale and highly effective enterprise providing.”
In the present day, there are 19 Vignette Assortment lodges open all over the world with an extra 34 within the pipeline that can mark model debuts in markets comparable to Japan, Vietnam, and The Maldives.
Tom Rowntree, vp of Luxurious & Way of life Manufacturers, IHG Accommodations & Resorts, mentioned, “The creation of the Vignette Assortment model has allowed us to develop a household of properties that provides friends one-of-a-kind experiences at lodges stuffed with individuality and character. The model is an indication of each future innovation and lodges stuffed with wealthy historical past. Accommodations just like the CIEL Tower in Dubai and Shanghai Snow World are shining examples of our distinctive provide for friends, bringing the longer term to life, whereas properties just like the legendary RIHGA Royal Lodge Osaka provide a keep expertise loved for generations with a deep historical past. Vignette Assortment will proceed to develop, with every lodge including one thing new, thrilling and distinctive to the gathering for our friends to expertise all over the world.”
A number of the Vignette Assortment properties which have just lately opened their doorways or will begin welcoming friends within the coming months embrace:
- CIEL Tower, Dubai
- Shanghai Snow World Lodge
- RIHGA Royal Lodge Osaka
- Noku Maldives
- Lodge Franciscana
