ATLANTA, Georgia—IHG Resorts & Resorts (IHG) has seen a gentle improve in conversion exercise in recent times, with its complete world conversion signings almost doubling between 2023 and 2024. Within the first quarter of 2025 alone, conversions accounted for round 60 p.c of worldwide openings and 40 p.c of worldwide signings for IHG.
Jolyon Bulley, chief govt officer, Americas at IHG, mentioned, “House owners’ rising curiosity in changing resorts to IHG manufacturers indicators that they proceed to see large worth in our manufacturers and the power to plug into IHG’s highly effective enterprise system. Whereas new construct improvement all the time will stay vital globally, our broad portfolio of sentimental manufacturers and people which can be conducive for conversions throughout the chain scales give house owners extra alternative and avenues for achievement.”
IHG’s tender manufacturers embrace Vignette Assortment (within the luxurious and life-style phase) and voco resorts (within the premium phase), which had document opening and signing totals in 2024. Ruby will provide extra flexibility for house owners fascinated about conversion and adaptive reuse tasks, along with new builds, throughout the city life-style house. Within the midscale phase, the Garner resorts model continues to ship on its promise of high quality and affordability for company and sooner ramp-up instances for house owners.
- Vignette Assortment welcomes impartial luxurious and life-style resorts in search of distinct type and character whereas benefiting from IHG’s world model energy. Inside a number of years of its 2021 launch, Vignette Assortment is already on tempo to just about triple its world property and is greater than 60 p.c of the way in which to its purpose of attracting 100 resorts in its first decade. Following the 2023 opening of its first Americas vacation spot in Washington, D.C., the model’s ongoing regional growth consists of latest openings in Lima and San Francisco and signings in Japan, France, and Germany.
- voco resorts goals to achieve 200 open or pipeline world properties by 2028, bolstered by late 2024 Americas openings in Atlanta, Tucson, Ariz., and Laguna Hills, Calif. The model’s newest world signings embrace six in Larger China and deliberate market debuts in Canada, Aruba, and Türkiye.
- Inside two years of its August 2023 launch, Garner resorts has surpassed 120 open and pipeline resorts and is positioned to quadruple its worldwide attain within the coming years. Garner resorts has gained recognition with house owners because of its aggressive conversion value per key, versatile design requirements, and lowered pre-opening prices by way of a fast conversion course of. Notable latest openings embrace the 11th Americas Garner resort in Panama Metropolis Seashore, Florida, together with world debuts in Germany, Italy, and Japan. New signings may even introduce the model to Canada, Türkiye, and past.
- The early 2025 acquisition of city life-style model Ruby, now IHG’s 20th world model, brings greater than 30 resorts to the portfolio. Ruby’s “city micro” mannequin has confirmed profitable for brand spanking new construct, conversion, and adaptive reuse tasks throughout main European cities, together with a number of openings inside former workplace buildings and non-traditional industrial developments. IHG expects Ruby to be prepared for franchising throughout the U.S. later this 12 months and anticipates opening greater than 120 branded resorts throughout the subsequent decade, together with new signings in Copenhagen, Berlin, and Geneva.
