ATLANTA—IHG Motels & Resorts introduced the launch of an up to date digital reserving expertise for its friends, which leverages cloud-based platforms. The reserving expertise permits friends to pick out particular person room attributes similar to a better ground or a room with a view. Friends can even personalize their stays with factors, meals and beverage credit, lounge entry, in-room welcome facilities, or pre-paid parking.
“The modern expertise that powers this stage of customization for IHG’s friends has allowed us to completely reimagine the reserving expertise, including higher selection by the comfort of the platform,” mentioned George Turner, chief business and expertise officer at IHG Motels & Resorts. “By leveraging the corporate’s next-gen cloud options, we’re setting a brand new normal within the business, guaranteeing friends have the ability to curate their good stick with ease.”
IHG undertook the expansion as a course of, starting with a listing of each room throughout its world portfolio of accommodations and resorts. This stock included particulars similar to larger ground rooms, ocean or metropolis views, and extra facilities that friends search when reserving. Simplifying obtainable charges throughout all places worldwide ensured that friends may discover their most well-liked rooms.
IHG’s partnership with Amadeus has been a part of this cloud-based shift. IHG has additionally invested in rebuilding every resort’s web site, recognizing that 40 p.c of web site visitors originates from these platforms. With over 80 p.c of IHG accommodations already exhibiting a brand new web site, funding included standardizing the definition of room sorts globally; for instance, a Vacation Inn model premium room kind is at all times 15 p.c bigger than an ordinary room kind.
The results of these initiatives is a modernized reserving movement that integrates visitor preferences. By buyer testing, IHG created a reserving expertise that permits friends to personalize their keep earlier than arrival.
