LONDON—IHG Accommodations & Resorts (IHG) introduced the signing of its first Ruby Accommodations properties since the acquisition of the model in February 2025. A brand-first for Berlin, the 375-room Ruby Lodge is predicted to open in early 2028, developed in partnership with real-estate funding agency, Empira Group, and operated by The Ruby Group. Marking the model’s Danish debut, the signed Ruby Lodge in Copenhagen brings 219 guestrooms. It’s set to open in early 2027 in growth partnership with ECE and beneath the operation of The Ruby Group.
IHG’s twentieth model, Ruby Accommodations, blends design and tales rooted of their cities. The model’s “Lean Luxurious” strategy contains facilities starting from brand-specific beds and showers in guestrooms created with restoration in thoughts to cocktails in vacation spot 24/7 bars.
Germany is one in all Europe’s largest resort markets, with home consumption, inbound, and outbound journey. In 2023, there have been round 490 million in a single day stays in Germany, putting it within the prime 5 in Europe. IHG is dedicated to increasing its footprint in Germany, one in all its key markets in Europe, by progress and model diversification.
The brand new Ruby Lodge in Berlin provides to IHG’s rising portfolio in Germany, the place it presently operates 147 open accommodations and has an extra 75 in growth. The resort additionally joins a pipeline of properties in Berlin, together with the just lately signed Bristol Berlin, Vignette Assortment. In Denmark, the brand new Ruby Accommodations signing joins IHG’s open Crowne Plaza Copenhagen Towers property.
Karin Sheppard, senior vice chairman and managing director, Europe, IHG Accommodations & Resorts, stated, “After we acquired the Ruby Accommodations model, we noticed actually thrilling alternatives to develop the model each right here in Europe and around the globe because it meets the calls for of householders and visitors for a premium city life-style providing. As such, we’re delighted to announce our first Ruby Lodge signings, along with The Ruby Group, lower than six weeks since we welcomed the model to our portfolio.
We’ve seen widespread positivity and enthusiasm from our homeowners and buyers for Ruby Accommodations as they give the impression of being to develop within the rising city micro subsegment. These newest signings in Berlin and Copenhagen are sturdy reinforcements of the model’s success in strategic metropolis centre areas, and we are able to’t wait to see each accommodations deliver their type and appeal to travellers in these two energetic capitals.”
Positioned within the Ku’damm Eck constructing on the Kurfürstendamm boulevard, the brand new Ruby Lodge in Berlin will provide visitors a up to date hospitality expertise in one in all Berlin’s districts. Visitors staying on the resort will discover Berlin’s historical past, tradition, and leisure, and luxuriate in a rooftop terrace on the twelfth ground.
The Ruby Lodge in Copenhagen will convert an current workplace house and provide public areas, a winter backyard on the bottom ground, and a rooftop terrace on the highest ground. The property is located in Frederiksberg, one in all Copenhagen’s districts, identified for its gastronomy scene, cultural sights, and impartial boutiques.
Established in 2013, the Ruby model presently includes 20 accommodations in main cities throughout Europe and has one other 12 accommodations beneath development, all of that are set to open over the following three years. In Germany, the model presently includes 9 accommodations throughout Cologne, Dusseldorf, Frankfurt, Hamburg, Munich, and Stuttgart.
