ATLANTA, Georgia—IHG Lodges & Resorts introduced growth alternative availability in america for Ruby Lodges. For homeowners, the model represents another that’s ready-made for city settings usually challenged by limitations to entry and house constraints.
Ruby’s United States market debut marks a milestone in its world enlargement, constructing on its addition to the IHG portfolio earlier this yr. Based in Germany in 2013, Ruby’s increasing presence now contains 34 open or pipeline motels in main European cities. IHG’s plan for Ruby will prioritize main United States city markets and accommodate a spread of undertaking sorts, together with new construct, conversion, and adaptive reuse.
Every Ruby lodge affords standardized room choices with a spread of facilities, together with rainfall showers. Ruby’s public areas moreover welcome vacationers and neighbors by means of regionally crafted interiors and 24/7 bars serving cocktails and barista espresso.
Jolyon Bulley, chief government officer, Americas, IHG Lodges & Resorts, mentioned: “Ruby is a model constructed for the way forward for hospitality. Its success in Europe speaks to the rising demand for versatile, lifestyle-focused motels in extremely traveled places. Ruby’s U.S. introduction will complement our premium portfolio and supply homeowners a differentiated product with robust economics and scalable progress potential. We’re inspired by the preliminary curiosity and buzz round Ruby, which reinforces our confidence in its attraction and skill to thrive on this market.”
Ruby’s U.S. availability displays IHG’s purpose to develop the model to greater than 120 world motels in the course of the subsequent decade and greater than 250 in the course of the subsequent 20 years.
Lauren Krostue, vp, world model administration, Ruby mentioned, “Ruby empowers IHG to attach with a brand new kind of traveler—the individualist who values soulful, character-driven premium stays at an reasonably priced value level. In bringing Ruby to the U.S., we’ll retain what’s made the model so particular in Europe—together with its distinctive design and working mannequin—whereas localizing sure parts to mirror market wants. We look ahead to introducing the Ruby expertise to a brand new group of homeowners and friends and showcasing what units the model aside within the more and more in style ‘city micro’ phase.”
