MINNEAPOLIS, Minnesota—IDeaS, a SAS firm and supplier of hospitality income administration software program, introduced the launch of IDeaS Highlight, a first-of-its-kind demand intelligence resolution that empowers entrepreneurs to generate the suitable demand on the proper time. Highlight helps each single properties and portfolios establish and act on high-value alternatives for deploying impactful, demand-generating advertising and marketing ways knowledgeable by superior analytics and AI. The answer brings IDeaS’ demand forecast and value sensitivity capabilities collectively to assist hoteliers allocate advertising and marketing spend.
In a time of uncertainty, rising advertising and marketing bills, and growing operational prices, lodge entrepreneurs are challenged to behave rapidly to translate each greenback spent into measurable income development. IDeaS’ forecasting capabilities allow entrepreneurs to optimize spend and unify business methods, offering a significant aggressive benefit.
Extra key advantages of IDeaS Highlight embrace:
● Translating forecast information into advertising and marketing motion with a centered dashboard that mechanically identifies intervals of excessive income potential to assist launch well timed, impactful campaigns.
● Growing marketing campaign conversion and influencing visitor conduct by leveraging value sensitivity alerts.
● Responding quicker with foresight into future advertising and marketing alternatives. Powered by IDeaS G3 RMS’ superior forecasting engine, Highlight permits groups to proactively alter methods and take a exact method to demand technology.
● Spurring collaborative motion by streamlining communication between advertising and marketing and income administration groups with intuitive workflows that guarantee no income alternative is left behind.
Mike Chuma, vp of world advertising and marketing, IDeaS, stated, “For years, IDeaS options have served because the supply of fact for future demand. With the introduction of Highlight, lodge entrepreneurs can now drive their campaigns with that very same state-of-the-art demand-driven forecasting. Highlight is a purpose-built efficiency intelligence device designed particularly for entrepreneurs. Gaining future insights accessible solely from IDeaS’ G3 RMS, lodge entrepreneurs can now join the dots from forecast to motion at a pace and scale like by no means earlier than, leveraging and measuring the impression of demand-generating campaigns.”
Sanjay Nagalia, co-founder, chief working officer and chief expertise officer, IDeaS, stated, “It’s clear there’s a world of potential for the hospitality organizations that may bridge the hole between forecast information and tactical execution. IDeaS is dedicated to offering the business with the modern instruments wanted to maximise the profitability and effectiveness of their business groups, and Highlight is the most recent in our efforts to interrupt down the limitations to data-driven success.”
The brand new resolution will likely be selectively accessible for IDeaS purchasers in July 2025.
