CHICAGO, Illinois—Hyatt Lodges Company introduced Unscripted by Hyatt, the latest model in its rising Necessities portfolio. Unscripted by Hyatt inns will carry to life a versatile, collection-style strategy the place every property displays its personal id and native taste but retains Hyatt’s requirements in high quality and care.
Positioned within the upscale phase, the Unscripted by Hyatt model fills an area in Hyatt’s portfolio and is designed to unlock development by adaptive reuse and conversion-friendly alternatives. There are over 40 inns globally in lively discussions to affix the model, which provides unbiased properties and small portfolios a light-touch working mannequin and versatile model requirements, empowering homeowners to take care of their id and positioning.
“The Unscripted by Hyatt model provides homeowners a versatile path to affix the Hyatt system whereas nonetheless delivering the high-quality, reliable expertise friends count on from Hyatt,” stated Dan Hansen, head of Americas growth, Hyatt. “By becoming a member of the rising World of Hyatt loyalty program, homeowners profit from our highly effective community the place an progressive new model like Unscripted by Hyatt widens our visitor and buyer attain and strengthens the worth of the entire Hyatt system.”
Hyatt’s deal with its Necessities portfolio is a part of its insights-led development to complement experiences for friends and homeowners inside 5 model portfolios. Hyatt continues to scale its choose service choices inside its Necessities portfolio whereas increasing its Way of life and Luxurious portfolios to develop in additional markets, with extra members.
Hyatt’s Way of life portfolio added greater than 30 new properties and three,500 rooms between the primary quarter of 2024 and the primary quarter of 2025, together with a number of openings and the acquisition of Commonplace Worldwide’s manufacturers.
