CHICAGO, Illinois—Hyatt Lodges Company introduced {that a} Hyatt affiliate has acquired the me and all lodges model from Lindner Lodges AG (Lindner) to develop in new European markets and construct on Hyatt’s momentum within the area. This transfer builds on the collaboration that Hyatt and Lindner entered into in 2022, which elevated Hyatt’s model footprint in Germany and Europe, with the following integration of most Lindner Lodges & Resorts and me and all lodges into the World of Hyatt loyalty program. Following the transaction, me and all lodges, which is at present a nested model inside Hyatt’s JdV by Hyatt model, will develop into a standalone model inside Hyatt’s world life-style portfolio, which has quintupled in rooms between 2017 and the top of 2023.
Since launching in 2016 as Lindner Lodges & Resorts’ city life-style sister model, the me and all lodges portfolio has grown to 6 lodges and 1,000+ rooms in central metropolis areas throughout Germany, that are at present included in Hyatt’s stock. The model has a pipeline that mixes conversions and new builds in key locations together with Berlin (slated to open in 2024), Hamburg, Leipzig, and Stuttgart (all anticipated to open in 2026). Hyatt’s pipeline consists of 1,000 me and all lodge rooms, with extra improvement offers in numerous levels of negotiation for locations exterior of Germany. The me and all lodges model combines visitor satisfaction with a conversion-friendly improvement mannequin within the upscale life-style area, positioning it for scale and accelerated enlargement throughout Europe and past.
“The Lindner crew has constructed an unimaginable model with me and all lodges, and we imagine the model has nice potential for enlargement throughout Europe and different world markets,” mentioned Felicity Black-Roberts, senior vp, improvement, EAME, Hyatt. “Our collaboration with Lindner was a major step ahead for our distribution within the EAME area, increasing our model footprint and providing many new areas to our 46 million World of Hyatt members. We stay up for driving additional progress for Hyatt’s life-style portfolio with me and all lodges—along with Lindner in addition to different improvement companions and franchisees, throughout Europe and past.”
“We’re thrilled to deepen our profitable collaboration and shift into high-growth gear for me and all lodges, backed by Hyatt’s world distribution engine,” mentioned Arno Schwalie, CEO Lindner. “The mixture of the profitable work we’ve got completed to launch and place the model in Germany, its vibrant pipeline, and the potential for progress as a part of Hyatt makes us assured that what has develop into a beloved life-style model in Germany will quickly shine on the worldwide stage.”
The transaction closed on June 28, 2024.
