Worldwide: Illustration firm HotelREZ Accommodations & Resorts has reported progress of greater than 20 per cent in 2023, growing its impartial resort, condo, and group portfolio to over 2,500.
Final 12 months, HotelREZ expanded into new markets together with Australia, South Africa and the UAE.
Onboarded clients embrace The Social Hub, World Hospitality Options, Countrywide Accommodations, Ethiopian Airways Group, Danat Accommodations & Resorts and Roomzzz Aparthotels.
On common, HotelREZ has enabled its resort shoppers to extend reservations via the reserving engine by 31 per cent in addition to drive enterprise via the GDS (up 44 per cent) and Direct Connects (up 50 per cent).
Its two mushy manufacturers – Greatest Cherished Accommodations and World Rainbow Accommodations – have seen a rise in reservations by 11 per cent and 22 per cent respectively.
Quite a few new merchandise within the Internet Companies portfolio have additionally been launched previously 12 months. These embrace digital promoting for paid advertisements and metasearch, web site design, and instruments and widgets for its reserving engine to spice up conversion.
Daniel Simmons, CCO at HotelREZ, mentioned: “We’re ecstatic to see such phenomenal progress outcomes, we’ve completely exceeded our expectations this previous 12 months. Not solely are inns becoming a member of us to signify them with third celebration channels, however they’ve been adopting our Internet Companies merchandise to drive extra direct enterprise – it is a actual testomony to the funding we’re making in our consultancy workforce twinned with our know-how.
“Unbiased inns and lodging suppliers recognise the worth and advantages of working with an skilled workforce to raised allow their gross sales and income efficiency. It’s permitting them to concentrate on the hospitality expertise and operations to service their friends with out being distracted by the day-to-day must supply enterprise. We stay and breathe inns to supply high-rated income from essentially the most appropriate goal markets at a sexy price of sale that enable our clients to really thrive.”
Simmons added: “We’re seeing the home market stay robust, although strikes and climate will proceed to have an effect on shopper reserving selections. For enterprise journey, impartial inns are rising in popularity with businesses, particularly aparthotels and pubs with rooms – two key lodging sectors on the GDS. Moreover, the GDS stands resilient and continues to develop particularly with the rise in SME company shoppers.”
