Singapore: Hilton will debut the NoMad lodge model in Asia Pacific with a 173-room property set to open in Singapore in early 2027.
The lodge, developed in partnership with property and hospitality agency UOL Group, will likely be situated within the Orchard Highway district and is a part of Hilton’s technique to develop its presence within the luxurious life-style phase.
Final 12 months, Hilton acquired a controlling share in The Sydell Group, which created the NoMad model. Its worldwide flagship opened in London in 2021.
Andrew Zobler, founder and CEO of The Sydell Group, mentioned: “The signing of our first lodge in Singapore marks an thrilling introduction of our model to Asia Pacific. This debut is just the start as we hunt down the very best locations to introduce NoMad.”
UOL Group chief government Liam Wee Sin mentioned: “We’re excited to introduce NoMad to Singapore as a part of our placemaking imaginative and prescient for Orchard Highway, alongside UOL’s upcoming personal and unique preview of its luxurious residential undertaking, UPPERHOUSE at Orchard Boulevard, and the award-winning Pan Pacific Orchard, forming a trio that can contribute to the transformation of Orchard Highway.
“NoMad makes friends really feel like locals on this planet’s most sought-after neighbourhoods, and the Orchard Highway precinct gives that luxurious life-style house,” he added.
Alan Watts, president, Asia Pacific, Hilton, mentioned: “This signing provides a brand new and important dimension to Hilton’s phenomenal progress story in Asia Pacific, as we acquire a vital foothold within the luxurious life-style house. With demand for high-end, experience-driven stays surging throughout the area, the posh gateway of Singapore gives the proper backdrop to debut NoMad’s uniquely native luxurious hospitality – and would be the first of many cities in Asia to welcome the model.”
Hilton has a pipeline of greater than 150 inns n Asia Pacific. Upcoming openings embody Waldorf Astoria properties in Sydney, Tokyo and Kuala Lumpur, and Conrad Lodges & Resorts in cities throughout China and Japan.
Highlights:
• Hilton will open its first NoMad lodge in Asia Pacific in early 2027, in Singapore’s Orchard Highway district.
• The 173-room lodge is being developed in partnership with UOL Group.
• Increasing NoMad in Asia aligns with Hilton’s plan to broaden to 150 luxurious inns throughout the Asia Pacific area.
