MCLEAN, Virginia—Hilton shared a yr of development within the Caribbean and Latin America (CALA), coming into new markets in 2023. Final yr, Hilton opened 19 new motels and roughly 4,000 rooms within the Caribbean and Latin America, representing extra rooms added within the area than in some other yr within the firm’s historical past. Hilton’s CALA portfolio is comprised of greater than 220 motels and over 40,000 rooms spanning 15 manufacturers and 29 nations and territories. The corporate’s pipeline within the area continues to strengthen with greater than 35 new lodge offers signed in 2023. With a robust yr of signings in 2023 and a pipeline of 110 properties, the corporate expects this development within the area to proceed.
“The document development that we achieved within the area in 2023 is a results of our strategic focus to deliver the appropriate motels to the appropriate locations on the proper time by partnering with distinctive house owners,” mentioned Pablo Maturana, vice chairman of improvement, Caribbean and Latin America, Hilton. “Hilton’s award-winning manufacturers proceed producing curiosity from lodge builders within the area, the place we’ve got virtually tripled our presence within the final decade with a diversified portfolio of motels. The momentum of our rising pipeline displays the facility of our manufacturers and our skill to satisfy the calls for of leisure and enterprise vacationers.”
Hilton’s accelerated development in CALA spans 29 nations and territories with Mexico, Argentina, and the Dominican Republic standing out as top-performing development markets in 2023. In Mexico, Hilton has roughly 120 motels open and within the pipeline. In Argentina, Hilton has 10 open motels and plans to virtually double its presence within the subsequent a number of years. And, with six motels in operation and greater than 10 in improvement, Hilton plans to almost triple its footprint within the Dominican Republic.
Development Drivers
Conversions accounted for greater than 40 p.c of the openings in 2023. Highlights of conversions all year long included Hilton Mendoza, the primary Hilton-branded lodge in Argentina’s wine-making area, and Hilton San Salvador, the corporate’s first lodge in El Salvador.
New construct motels have been added in strategic places, together with Embassy Suites by Hilton Aruba Resort close to Eagle Seashore; Hilton Backyard Inn La Romana within the Dominican Republic; and Hilton Monterrey in Mexico, positioned within the middle of the town’s monetary district.
The all-inclusive section continued to be a catalyst for development. In 2023, Hilton signed and opened the Hilton Cancun Mar Caribe All-Inclusive Resort in Mexico, marking Hilton’s return to Cancun’s lodge zone, and The Rif at Mangrove Seashore Corendon Curaçao All-Inclusive, Curio Assortment by Hilton. It additionally signed the Zemi Miches All-Inclusive Resort, Curio Assortment by Hilton, positioned within the Dominican Republic, anticipated to open later this yr.
Model Milestones
Hilton’s focused-service manufacturers celebrated market firsts. Hilton Backyard Inn welcomed its 1,000th lodge worldwide with the opening of Hilton Backyard Inn San Jose Airport Metropolis Mall in Costa Rica. The model additionally added new markets to its portfolio with openings within the Dominican Republic, Panama, and Puerto Rico, whereas Hampton Inn by Hilton premiered in Ecuador.
Tru by Hilton had its arrival in Mexico and 10 new offers signed in CALA in 2023. With 20 motels within the pipeline, Tru by Hilton is about to launch in Argentina, Chile, Colombia, Costa Rica, the Dominican Republic, Honduras, and Puerto Rico, and can proceed its presence in Brazil and Mexico.
Curio Assortment by Hilton expanded its presence in Argentina, Brazil, and Colombia, whereas Tapestry Assortment by Hilton made its debut in Chile and Puerto Rico.
Hilton’s flagship Hilton Inns & Resorts model continues to strengthen it presence within the area with openings together with Hilton Mendoza in Argentina, Hilton Monterrey in Mexico, and Hilton San Salvador in El Salvador.
2024 Deliberate Openings
Hilton has plans to open greater than 15 motels throughout the Caribbean and Latin America in 2024, together with:
- DoubleTree by Hilton Buenos Aires
- Motto by Hilton Cusco
- DoubleTree by Hilton Lima San Isidro
- Hilton Backyard Inn Asuncion Aviadores del Chaco
- Perla La Paz, Tapestry Assortment by Hilton
- Waldorf Astoria Costa Rica Cacique
- Zemi Miches All-Inclusive Resort, Curio Assortment by Hilton
- Bermudiana Seashore Resort, Tapestry Assortment by Hilton
- Tru by Hilton Chillan Ferrat
- Tru by Hilton Cali Sur
