Hilton bolstered its dedication to serving to followers keep within the music with two new commercials as a part of the “It Issues The place You Keep” marketing campaign in inventive partnership with the promoting company Havas Chicago. These TV spots confirmed Hilton’s connection to the music trade.
The primary industrial, titled “For the Followers,” reveals sold-out stadium excursions and memorable performances. The spot emphasizes that “once you need to keep within the music, it issues the place you keep,” and reveals Hilton’s function in offering an expertise for music lovers. Within the second spot, Hilton featured an rising artist. This industrial incorporates a live performance setting inside Conrad Los Angeles, spotlighting singer-songwriter Laufey.
The “It Issues The place You Keep” promoting marketing campaign is impressed by the “Hilton. For the Keep” international platform.
By means of the platform, Hilton Honors members can go to completely different experiences with Laufey. They embrace:
- The primary expertise kicks off on April 23, 2024, with Laufey’s present on the Ryman Auditorium in Nashville.
- The thrill continues on Could 4, 2024, as Laufey takes the stage at Radio Metropolis Music Corridor in New York.
- One other live performance brings followers to Los Angeles on August 7, 2024, the place members will obtain unique entry to Laufey’s efficiency.
