Hilton now operates greater than 125 dual-brand properties globally. As of the tip of 2024, dual-brand places can be the corporate’s eighth-largest international model if operated as a standalone model. This is because of their flexibility, which has pushed their elevated recognition.
Lately, dual-brand initiatives inside Hilton have turn into extra prevalent due to their means to serve a wide range of keep events, giving visitors extra choices for room varieties that meet their wants. For an enormous household journey, made of oldsters with kids in addition to youthful {couples} and singles, or a piece journey the place a colleague wants to remain on the town an additional week or two, a variety of room varieties means all may be beneath the identical roof, even when they aren’t beneath the identical model.
Twin-brand properties provide house owners options to avoid wasting on operational prices and the pliability to fulfill completely different sources of demand. They create alternatives to seize completely different keep events, which in flip, ship enhanced advantages to visitors.
Well-liked Hilton model pairings globally embody:
- Tru by Hilton X Home2 Suites by Hilton: 22 %
- Hilton Backyard Inn X Homewood Suites by Hilton: 16 %
- Hampton by Hilton X Homewood Suites by Hilton: 15 %
- Hampton by Hilton X Home2 Suites by Hilton: 14 %
- Hilton Backyard Inn X Home2 Suites by Hilton: 9 %
- Different mixtures: 23 %
“Twin-brand inns have existed for many years however in recent times, the potential for giving visitors a extra versatile keep expertise has grown,” stated Andrew Harp, model chief, Tru by Hilton. “It’s not only a combination of room varieties, as visitors can make the most of a wider vary of facilities, akin to shared health facilities, swimming pools, and meals and beverage choices that spotlight the perfect of every model. This mannequin additionally advantages a spread of places—high-density markets, together with Raleigh, Nashville, Montreal, and smaller cities with extra focused demand turbines, akin to Lumberton, North Carolina and Kearney, Nebraska.”
Past the prevailing portfolio, dual-brand properties are anticipated to proceed to develop, with greater than 100 dual-brand Hilton properties at the moment beneath growth.
“Twin-brand inns are a key instance of how we’re in a position to flex our manufacturers to fulfill proprietor demand, making certain we’re the accomplice of selection when creating a lodge,” stated Matt Wehling, senior vice chairman, growth, United States and Canada, Hilton. “With greater than 100 places at the moment beneath growth, the vast majority of that are situated in the USA, we’re partnering with house owners throughout the nation to ship artistic options that deal with distinctive market calls for and create extra alternatives for visitors to expertise Hilton’s manufacturers.”
Usually, a single lodge or model will occupy a property, with facilities, operations, and back-of-house features utilized by the lodge. The vast majority of Hilton’s portfolio operates this fashion. In circumstances the place house owners see a number of demand sources, a dual-brand lodge could also be a wise funding selection, diversifying income sources whereas additionally decreasing operational prices. For instance, a lodge proprietor may be constructing a lodge someplace with a mixture of enterprise journey demand that may very well be finest served by an extended-stay model, alongside value-minded household leisure demand that might keep in a targeted service model, significantly one that features free breakfast as commonplace. In circumstances like these, the lodge proprietor can meet each these visitor wants with one property.
Twin-brand properties have trended in the direction of a blended construction through the years, combining extra areas and delivering a distinct visitor expertise. Within the final 5 years, Hilton has opened a median of 13 dual-brand inns annually, doubling the dimensions of its dual-brand portfolio.
Latest Twin-Model Properties
- Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown: There are greater than 40 dual-brand properties beneath growth for Tru and Home2. The not too long ago opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged its prototype, adapting it to fulfill the necessities of this website, offering visitors and their pets a keep expertise rooted in worth and luxury, the place visitors can benefit from the companies every model is thought for, together with Tru’s pancakes and Home2’s new construct your individual breakfast sandwiches.
- Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton: This dual-brand lodge opened in 2025 as one of many largest inns in Lumberton, exhibiting the dual-brand prototype’s means to adapt to smaller cities. Friends at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can eat breakfast within the shared communal area and loosen up on the outside patio and hearth pits.
- Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown: Opened earlier this 12 months, this dual-brand lodge is the primary beneath these two Hilton manufacturers. The modern dual-brand property provides areas and facilities tailor-made to enterprise and leisure vacationers. As a convergence of upscale consolation and comfort, the property provides versatile assembly and occasion areas and property facilities to assist all visitors preserve their health routine on the middle and revel in meals on the property’s rooftop bar and restaurant, City Oak.
- Hampton by Hilton Austin East Aspect fifth Avenue X Home2 Suites by Hilton Austin East Aspect fifth Avenue: Situated close to sights and a brief distance from downtown Austin’s buying, eating, and nightlife, this pet-friendly lodge provides a spread of facilities for enterprise and leisure vacationers. Whether or not touring for a brief journey or an prolonged keep, visitors can begin their day with a breakfast that includes dishes from each manufacturers earlier than utilizing the inns’ pool and health middle.
- Hilton Backyard Inn Nashville West Finish Avenue X Home2 Suites by Hilton Nashville West Finish Avenue: This dual-brand lodge provides a mix of lodging and extended-stay suites. Situated in Midtown Nashville, the pet-friendly lodge has facilities akin to a rooftop pool, health middle, and on-site eating on the Backyard Grille & Bar.
