MCLEAN, Virginia—Hilton introduced modifications to its Hilton Honors loyalty program. In January, Hilton will introduce the Diamond Reserve tier, with new elevated advantages, together with a Confirmable Improve Reward that may be immediately redeemed on the time of reserving, assured 4 p.m. late checkout, and unique customer support help.
In one other change, Hilton Honors Gold standing will develop into essentially the most invaluable mid-tier standing, with members nonetheless receiving all the present advantages of Gold standing, together with space-available room upgrades and on-property meals and beverage credit, whereas attaining this standing even quicker. Diamond standing may even develop into extra shortly attainable.
“Members have informed us they’re searching for extra private recognition and significant rewards all through their journey journey. At this time, we’re proud to usher within the subsequent chapter for Hilton Honors by delivering on what issues most to our members: making loyalty each extra accessible and extra rewarding, in additional locations world wide,” mentioned Chris Nassetta, president and chief govt officer, Hilton. “At a time when many loyalty applications really feel more and more interchangeable, we’re strengthening Hilton Honors for each member—from our superior improve advantages for our elite members to extra methods to dream, keep, earn and redeem Factors throughout our rising portfolio of greater than 9,000 motels.”
In 2026, incomes elite standing with Hilton shall be much more achievable, enabling extra vacationers to benefit from the recognition, perks, and suppleness that Hilton Honors presents. Among the many highlights:
- Members will earn Gold standing with solely 25 nights per 12 months—15 nights lower than the present 40-night requirement.
- With Gold standing, members will proceed to obtain the identical advantages, like early affirmation of space-available room upgrades, a day by day meals and beverage credit score or continental breakfast (varies by model and area), and 80 p.c extra factors.
- Members will earn Diamond standing quicker as nicely, needing solely 50 nights as a substitute of the present 60 nights. Diamond members will proceed to obtain the identical advantages, together with early affirmation of space-available room upgrades, a day by day meals and beverage credit score or continental breakfast (varies by model and area), govt lounge entry, 48-hour room assure, and one hundred pc extra factors.
- With these modifications, Hilton has lowered the necessities whether or not by nights, stays, or eligible spend to succeed in Gold and Diamond tiers, starting subsequent 12 months.
Diamond Reserve
Diamond Reserve is a wholly new stage of recognition designed for Hilton’s most loyal vacationers. The tier shall be achieved by those that qualify with 80 nights and $18,000 in USD annual eligible spend.
“Loyalty isn’t one thing we take flippantly. We’ve spent years listening to our members. Diamond Reserve was created to acknowledge and reward those that entrust their journey to Hilton,” mentioned Mark Weinstein, chief advertising and marketing officer and head of luxurious manufacturers, Hilton. “We all know that enhancing the keep expertise is the foundational constructing block to driving loyalty, which is why we now have thoughtfully designed a set of ultra-premium advantages meant to make staying with Hilton even higher.”
Among the many Diamond Reserve tier’s advantages is the Confirmable Improve Reward:
- The Confirmable Improve Reward permits eligible members to lock in premium room upgrades, together with as much as a one-bedroom suite for stays of as much as seven nights, on the time of reserving – together with by the Hilton Honors app.
- Members will obtain their first Confirmable Improve Reward after they obtain Diamond Reserve standing and the choice to earn a second reward on the 120-night milestone or 30,000 Factors.
- Confirmable Improve Rewards can be utilized on each eligible paid and reward stays at choose international Hilton properties providing complimentary pre-arrival upgrades. This consists of motels throughout the corporate’s rising luxurious portfolio, that includes manufacturers like Waldorf Astoria Resorts & Resorts, Conrad Resorts & Resorts, LXR Resorts & Resorts, and Signia by Hilton.
Further bespoke advantages mirror the seamless flexibility and personalization that Hilton’s most engaged vacationers need:
- Diamond Reserve standing ensures 4 p.m. late checkout on each eligible keep.
- Diamond Reserve members will obtain service by 24/7 unique customer support help with specifically skilled crew members devoted to delivering personalised help and precedence care.
- Along with govt lounges, Diamond Reserve members will take pleasure in complimentary entry to Hilton’s Premium Golf equipment, a rising assortment of unique, on-property golf equipment, mostly discovered at Hilton’s luxurious, way of life, or full-service motels.
- Diamond Reserve members will obtain the best precedence for space-available upgrades, confirmed as early as three days earlier than check-in.
- Members who obtain Diamond Reserve may even see their loyalty rewarded quicker and extra generously than ever earlier than with a 120 p.c Factors bonus on each keep.
Versatile Advantages
Hilton Honors members will proceed to learn from no blackout dates and no resort charges on reward stays booked with all factors. They will additionally mix Hilton Honors Factors and cash to get them nearer to their subsequent keep. The Fifth Night time Free perk continues to reward members who e-book customary room rewards completely with factors.
Extra Methods to Redeem at Increasing Luxurious & Life-style Portfolio
Members who journey with Hilton Honors now have extra methods to redeem their factors, with entry to Hilton’s rising portfolio of manufacturers, together with greater than 1,000 luxurious and way of life properties. This consists of the opening of Waldorf Astoria New York, in addition to greater than 450 boutique motels from the unique partnership with Small Luxurious Resorts of the World.
