Hampton by Hilton, Hilton’s international powerhouse model with 3,000 properties worldwide, is reinforcing its model power and dedication to innovation with the announcement of a brand new cutting-edge North American prototype and the revealing of a refreshed international model id. These endeavors signify Hampton’s steadfast dedication to pushing boundaries and redefining the class which it pioneered. Hampton, the trade’s dominant upper-midscale resort model, is constantly acknowledged for its category-leading monetary efficiency, best-in-class keep expertise, and robust visitor loyalty. As an unparalleled visitor favourite and the No. 1 resort model to franchise for 15 consecutive years, Hampton units the usual for its class and continues to lift the bar, incomes extra five-star social media evaluations than some other hospitality model. The following stage in Hampton’s model evolution will place this premium and beloved model for a good brighter future within the subsequent period of journey.
“Hampton is greater than a resort model; it’s the heartbeat of our enterprise,” mentioned Chris Silcock, president, International Manufacturers and Industrial Providers, Hilton. “From its humble beginnings to turning into a worldwide power, Hampton has constantly maintained its place as a real trade chief, rooted in a powerful dedication to service and high quality. As we navigate the ever-changing hospitality panorama, Hampton has as soon as once more developed to adapt to the altering growth panorama and evolving company’ wants. Hilton’s continued funding in Hampton additional cements its enduring success as a market chief and premium performing model for each house owners and company.”
“With a legacy of management and efficiency spanning 4 many years, Hampton by Hilton continues to face as a beacon of humanity, connecting folks from across the globe and delivering a dependable and pleasant keep in every one in all our lodges,” mentioned Shruti Gandhi Buckley, senior vice chairman and model chief, Hampton by Hilton. “As we unveil our new North American prototype and refreshed visible id, we embark on an thrilling new chapter for Hampton. This can be a celebration of our core values and signifies a renewed dedication to our house owners, company, and crew members. Whereas Hampton continues to evolve and innovate, our unwavering dedication to the 100% Hampton Assure of delivering an distinctive keep and real hospitality creates an expertise company are prepared to pay a premium for.”
Unveiling New, Reducing-Edge North American Prototypes and Renovation Packages
The North American prototype, slated for its first resort opening in early 2025, is poised to set new benchmarks in hospitality design and effectivity, embodying Hampton’s dedication to steady evolution, progress, and repair excellence. As a part of a broader initiative to make sure Hampton stays a hospitality trade chief for many years to return, the prototype refresh is designed for better adaptability to numerous market circumstances and website restrictions whereas creating an enhanced visitor expertise.
The prototype updates, knowledgeable by visitor and proprietor insights in addition to design tendencies, function considerate, trendy design with timeless components that not solely present improved visitor performance and luxury but in addition optimize value to construct, function, and renovate for house owners. The price-efficient and design-forward North American prototypes can be found for each Hampton Inn and Hampton Inn & Suites. Key updates will:
- Optimize Income-Era Alternatives for Hampton Inn & Suites prototype by rising whole key rely throughout the identical footprint and optimizing the Suite room structure for higher website effectivity.
- Drive Price-Financial savings by as much as 6% on new FF&E packages in comparison with earlier packages for each new builds and renovations.
- Elevate the Iconic Exterior toinclude a simplified entrance cover, delicate changes to the colour scheme and an added exterior patio for social gatherings.
- Improve the Visitor Welcome by repositioning the entrance desk, including a localized function wall and versatile multi-use area, and relocating the retail store to a extra distinguished location throughout the foyer space, which is able to drive elevated income.
- Stability Perform and Consolation inguest roomswith the addition of a multi-functional process desk, improved lavatory design, enlarged home windows to extend pure gentle, and optimized in-room visitor storage options.
- Introduce Two Trendy, Uplifting Décor Packages impressed by the great thing about America’s landscapes and the vibrancy of its cities.
Hampton additionally stays devoted to making sure each visitor expertise exceeds expectations, rooted in its long-standing dedication to offering dependable and pleasant service. With the backing of the 100% Hampton Assure, company can belief that Hampton will all the time make it proper, each time. This steadfast dedication to service, branded “Hamptonality,” is a key differentiator, driving visitor loyalty and superior efficiency. Famend for setting the usual in service excellence, Hampton’s constant supply of remarkable experiences has earned it a repute as a beloved model that company return to time and again.
Introducing Hampton’s Refreshed Visible Identification
Hampton partnered with international branding company Jones Knowles Ritchie (JKR) to create a particular model id that solidifies its place as an revolutionary chief and establishes Hampton as probably the most guest-centric model within the hospitality trade. The design attracts inspiration from Hampton’s pioneering spirit and hospitality heritage, whereas additionally being tailor-made for future international growth. The refreshed id conveys the model’s human contact, welcoming company right into a world of snug and fulfilling journey by its visible language by that includes approachable illustrations that commemorate traveler range, refined script, a fastidiously chosen shade palette and customized typography.
The model additionally recognized a set of signature experiences to drive model distinctiveness and delight company. By understanding company’ wants at essential moments throughout their keep and recognizing Hampton’s distinctive strengths, two experiences had been recognized: Hampton’s distinctive sleep expertise and the enduring Hampton Waffle. The Hampton Sleep Joyful expertise consists of every little thing you want for an ideal evening’s relaxation, and the Hampton Waffle – one thing that’s already well-known – will now be elevated to indicate up in recent and sudden methods, together with seasonal waffle flavors and integration into Hampton’s new crew member wardrobe program.
To make sure that the refreshed model id resonated as trendy and globally related whereas upholding its current repute, the model performed analysis with 1000’s of shoppers throughout three continents. The up to date visible id honors the model’s legacy of being a trusted, dependable, and pleasant model, retaining fairness within the areas that Hampton is thought for at the moment whereas modernizing to fulfill the journey wants of world shoppers.
To make sure a cohesive and immersive model expertise for company, the refreshed Hampton by Hilton visible id will roll out throughout all model actions, advertising and marketing, and communications, and be built-in globally on the property degree, all through 2024.
