What core values outline Amar Restaurant’s strategy to creating memorable eating experiences?
At Amar, every part begins with emotion, as a result of heat and belonging are foundational in each culinary expertise we create. Furthermore, we don’t simply serve top-notch delicacies; as an alternative, we craft lasting moments rooted deeply in custom and shared reminiscences. Our purpose is to make each visitor really feel utterly at residence, regardless of which department or location they go to. Moreover, we take delight in opening our branches in landmark areas, which assist inform Lebanon’s story and mirror its genuine soul. Whether or not by the ocean, within the mountains or in Beirut’s coronary heart, every location brings a singular piece of Lebanon to life.
How does the design and ambiance of every Amar location mirror the model’s identification and imaginative and prescient?
Every Amar location is a love letter to Lebanon: areas the place friends really feel related and elevated, as if they’re eating within the clouds. Our model is rooted in calm and artistry, every location uniquely formed but unified in imaginative and prescient. In Harissa, Amar totally embraces the spirit of Lebanon’s mountains, highlighting pure magnificence, cultural traditions and offering breathtaking views of the coast. Our seaside department, however, channels a bohemian, beachy model.
In Downtown Beirut, we launched “The Cloud,” an immersive set up that vividly communicates our imaginative and prescient to friends. And, as a part of our enlargement plan, this set up will deliver the ethereal feeling of eating beneath clouds to new cities, first in Beirut, then in Jeddah and shortly in Riyadh. Certainly, Amar creates magical, dreamy experiences in casual-chic, all-day settings. Throughout daytime, the clouds stay comfortable, white, and comforting; nonetheless, at evening, they remodel by lighting that shifts temper, shade and notion. This location-inspired design, mixed with immersive storytelling, in the end displays Amar’s identification, the place tradition, artwork and nature come collectively.
How does Amar stability custom and innovation in its menu?
At Amar, custom types our basis, whereas innovation ensures it stays alive, creating experiences that honor heritage but really feel refreshingly fashionable. Our menu attracts deeply from basic Lebanese flavors and recipes, providing dishes that friends know, love and really feel inherently related to. Nevertheless, we repeatedly discover methods to raise every expertise, including dimension and creativity whereas respecting the authenticity of beloved recipes. Whether or not by refined presentation, surprising taste pairings or considerate seasonal touches, we offer a recent perspective that celebrates Lebanese delicacies’s soul. We goal to fulfill our friends by reimagining conventional dishes in fashionable types whereas sustaining the consolation and familiarity they cherish. Even the only mezze turns into exceptional when ready with intention, creativity and care.
What steps does the Amar staff take to make sure consistency and excellence throughout all branches?
Consistency is every part at Amar; subsequently, we spend money on enhancing techniques to make sure every visitor expertise stays seamless throughout all areas. From the very starting, we dedicated to constructing a tradition the place each element issues, making the additional effort a part of each reminiscence. Furthermore, we collaborate carefully with our cooks and operations groups in every department to make sure that excessive requirements are constantly maintained day by day. We implement strict SOPs to watch high quality, visitor suggestions and general efficiency; nonetheless, presence and engagement stay equally important to our strategy. Thus, we stay hands-on, spending time in each location to ensure Amar’s soul is alive in each nook.
What are your future plans for Amar?
Our plan is to increase thoughtfully into new cities, all the time remaining true to every part that makes Amar what it’s. Following the unbelievable success of Amar in Jeddah, we’re thrilled to announce our Riyadh opening in Q1 2026. The beautiful Riyadh location will current our signature stylish model, bringing refined, fashionable Lebanese eating to the very coronary heart of the capital.
Past Saudi Arabia, we actively discover key regional and worldwide markets, aiming to place Amar as a reference for contemporary Lebanese delicacies. For us, development isn’t solely about opening areas; it’s about refining each element, deepening connections and honoring culinary custom.
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