One of many UK’s most revered spirits retailers and impartial bottlers of whisky has relaunched its providing after 40 years, making them out there to retailers & a number of markets for the primary time.
Grasp of Malt, the award-winning on-line drinks retailer and impartial bottler, who shall be celebrating 40 years within the drinks business later this yr, has launched a brand new sequence of single cask and small-batch spirits, and for the primary time in its historical past the vary shall be out there past its personal web site and into wider retail.
The brand new assortment builds on Grasp of Malt’s status of bottling a number of the world’s most characterful and noteworthy spirits, chosen not by algorithm or knowledge developments, however by a small crew of passionate whisky lovers who bottle solely what they like to drink themselves. The brand new vary comes with extra refined branding and a extra intuitive tiering from on a regular basis standouts to uncommon discoveries.
The vary contains headline releases reminiscent of a forthcoming 40-year-old Girvan grain whisky – described by the crew as “absolute nectar” – alongside standout bottlings like a 29-year-old Tobermory (RRP £199.95), a 16-year-old Dailuaine (£69.95), and a run of secret Speyside and Highland single casks priced from simply £34.95. As with all of Grasp of Malt’s merchandise, they by no means add color, by no means chill-filter and at all times supply distinctive worth.
The brand new merchandise shall be out there on the market by means of distributors throughout EMEIA, APAC and North America
The crew, who’ve launched in extra of two,000 merchandise over 40 years and delight themselves in having the ability to innovate in weeks, fairly than months or years, even have formidable plans for the vary with forthcoming releases together with a 50-year-old Scotch, new world ryes and experimental cask-aged spirits reminiscent of a 7-year-old cask-aged gin and cask-aged espresso liqueurs.
“This new vary is a love letter to every thing Grasp of Malt has stood for over the previous 40 years,” stated Sam Simmons, Head of Whisky at Grasp of Malt. “This isn’t whisky for vaults or portfolios. It’s whisky for individuals who truly need to drink it, discuss them, argue over them, analysis them, after which pour one other dram”.
“These casks have been sitting quietly in the back of the warehouse for years and now we lastly get to share the ‘holy shit!’ moments we’ve had discovering them. We’re simply getting began. We’ve been constructing this stock for many years. Now we’re bottling it our approach and for the primary time, we’re sharing these bottles with the broader retail world for grocery and the on-trade”
Grasp of Malt’s roots return to 1985, when it started as a mail-order impartial bottler – sending out a month-to-month bodily catalogue and receiving hand written order types and cheques again a number of days later. Quick ahead to the early 2000s, Justin Petszaft (now the MD of Grasp of Malt’s guardian group, Atom Group), was on the lookout for an excuse to develop some net design abilities whereas learning a masters in theoretical physics. He discovered that chance in Grasp of Malt and developed their first ever web site. Following a six-year partnership with AB InBev’s ZX Ventures, the corporate is as soon as once more fiercely impartial and 100% founder-owned. .
Alongside this new refreshed vary, there shall be additional anniversary bottlings to coincide with official fortieth celebrations, and Grasp of Malt have additionally introduced the discharge of a cheeky new limited-edition sequence known as Badly Drawn Canines.
Born from banter with MoM’s personal clients, and delivered to life by in-house CS skilled (and moonlighting artist) Cal, this vary options top-drawer drams together with a 21-year-old Loch Lomond, 25-year-old Invergordon, 27-year-old Strathclyde and secret English and German single malts. All are bottled in playful 350 ml codecs with costs ranging from simply £23. Every label bears delightfully tough canine sketches and each buy will see a donation to Battersea Canines & Cats Residence or Canines Belief.
Grasp of Malt’s new fortieth anniversary impartial bottlings are on Grasp of Malt and can be found to retailers and distributors globally from July 2025.
