Worldwide: Developer and operator Generator and Freehand Resort has entered a improvement partnership with Dusit Motels and Resorts to develop each firms’ respective manufacturers.
Beneath the partnership, Generator and Freehand Motels will leverage its community in creating life-style hybrid lodging to launch Dusit Motels and Resorts in key European locations reminiscent of London, Paris, and Rome, in addition to in the USA specializing in New York, Miami, and Los Angeles.
Generator and Freehand will discover improvement alternatives for all of the resort manufacturers within the Dusit portfolio, which incorporates Dusit Thani (luxurious), Dusit Suites (higher upscale), dusitD2 (upscale), Dusit Princess (higher midscale), ASAI Motels (midscale life-style), Devarana – Dusit Retreats (wellness luxurious), and Dusit Assortment (bespoke luxurious).
Equally, Dusit Motels and Resorts will leverage its presence in Asia and the Center East to introduce Generator and Freehand to metropolis locations reminiscent of Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, in addition to Phuket and Bali.
Alastair Thomann, CEO of Generator and Freehand Motels, mentioned: “This groundbreaking partnership marks an thrilling new chapter within the development trajectory of our firms. Dusit’s distinctive mix of custom and innovation aligns completely with our imaginative and prescient for delivering culturally wealthy experiences for impressed travellers worldwide.”
Siradej Donavanik, VP world improvement at Dusit Worldwide, added: “It’s an actual win-win state of affairs for each firms. It broadens our improvement horizons with out compromising our current model portfolios, permitting us to capitalise on prospects that may not align with our present model choices. We’re delighted to collaborate with Generator and Freehand Motels and stay up for breaking new floor with many thrilling new signings forward.”
