DALLAS, Texas—G6 Hospitality, the mother or father firm of Motel 6 and Studio 6, introduced the outcomes of its Income Administration Companies (RMS) program.
The RMS program leverages proprietary automation instruments, day by day aggressive set monitoring, and bi-weekly technique calls with devoted income managers. Properties enrolled within the G6 Income Administration Companies program noticed an 11 % year-over-year income development within the first quarter of 2025, greater than double the expansion charge of the remainder of the portfolio. These properties additionally achieved a ten % greater Common Each day Fee (ADR) in comparison with non-RMS properties.
The RMS program’s affect is particularly evident on G6’s app and web site. Within the first quarter of 2025, properties underneath income administration noticed net and app channel development of 11.5 %, whereas the remainder of the portfolio skilled a 4.4 % decline. This improve is pushed by dynamic pricing, OTA optimization, and a central efficiency advertising crew.
This system continued to exhibit momentum in April 2025. Income-managed properties posted a 9 % income development for the month, in comparison with 0.7 % for non-revenue-managed lodges. Internet channel development for RMS properties stood at 11 %, outpacing the 0.6 % development for non-RMS properties. Common Each day Fee (ADR) for RMS properties reached $78.24, whereas non-managed properties hit a $66.68 ADR.
“Our Income Administration Companies program is designed to empower our franchisees with cutting-edge instruments, strategic experience, and real-time knowledge to drive outcomes,” stated Sonal Sinha, chief govt officer of G6 Hospitality. “The success we’re seeing—greater ADR, extra direct bookings, and important income development—demonstrates the worth of our hands-on, data-driven strategy. We’re proud to assist our companions outperform the market and ship distinctive worth to their visitors.”
This announcement follows G6 Hospitality’s current launch of the AI-powered My6 app, which has already pushed a 14 % year-over-year improve in direct bookings.
