DALLAS, Texas—G6 Hospitality, the mum or dad firm of Motel 6 and Studio 6, introduced the launch of the brand new My6, a revamped shopper app with a sophisticated AI personalization function for patrons. The guest-facing app delivers sooner efficiency with a 50 p.c discount in latency, providing improved reserving experiences that profit property visibility and occupancy charges.
The cornerstone of the brand new My6 app is its proprietary AI-powered advice engine that connects friends with essentially the most appropriate properties primarily based on their preferences. This expertise is effective for capturing one-third of all searches for “Motel 6 close to me,” guaranteeing properties obtain most publicity to their most related potential friends. The app introduces dynamic homepage experiences and customized deal provides for every visitor’s preferences, driving greater conversion charges and elevated bookings for properties.
“Our clients deserve a seamless, customized reserving expertise, and My6 2.0 delivers precisely that whereas concurrently driving extra bookings to our properties. The AI-powered options imply friends discover precisely what they’re on the lookout for sooner, leading to greater conversion charges and elevated occupancy for our areas,” stated Sonal Sinha, CEO, G6 Hospitality.
Options of the app embrace:
- AI-driven suggestions and lister rankings that guarantee the fitting visitor is related with the fitting property on the proper time.
- Personalised homepage tailor-made to visitor preferences and locality, catering to completely different buyer segments.
- Save and examine function permits customers to shortlist and consider properties to make knowledgeable selections.
- Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming quickly.
- An interactive map function that improves navigation and highlights close by points of interest for higher journey planning.
- Optimized visible presentation with categorized pictures and displayed coverage data for higher transparency.
The app additionally introduces customer-focused improvements, together with interactive neighborhood exploration maps, a save-and-compare operate for a number of properties, and an intuitive reserving course of designed to cut back abandonment charges on the app.
Early knowledge suggests the brand new My6 app noticed a 14 p.c year-over-year improve in direct bookings whereas decreasing drop-offs within the reservation course of. The event roadmap contains additional AI-driven rating enhancements, enhanced filters, Google Pay & Apple Pay cost choices, Tripadvisor evaluate integration, and post-checkout ranking capabilities—all designed to boost the visitor expertise and drive extra income.
